Madonna and Maluma interact at the Billboard Music Awards with virtual avatars created with Brainstorm's InfinitySet

Brainstorm Multimedia played a prominent role in making it possible for Madonna and Maluma to interact during the Billboard Music Awards with characters in an augmented reality environment.

At the awards ceremony Billboard Music Awards 2019, which took place at the MGM Grand Garden Arena in Las Vegas on May 1, the Spanish company Brainstorm Multimedia played a leading role in making it possible for Madonna y Maluma They will perform their latest song on stage, Medellín, interacting with characters in augmented reality.

Along with Madonna, Maluma and his flesh and blood dance team several avatars performed on stages (a secret agent, a musician, a cha-cha instructor and a girlfriend), who moved in and out of the action to surprising effect.

Augmented reality based on Braintorm's solution, InfinitySet, next to the volumetric capture and the engine Unreal Engine of Epic Games made possible the magic of merge real and virtual image a scenario in which effects with butterflies, smoke, rain, clouds or color splashes were also virtually included.

The artistic direction of the performance under the direction of two of Madonna's collaborators, Jamie King and Carla Kama, the creative company was commissioned Sequin AR founded by Lawrence Jones and Robert DeFranco.

It is noteworthy that the spectacular nature of the staging, which masterfully combined real and virtual images, was due to the hyperreality that InfinitySet provides along with the capabilities of real time rendering con Unreal Engine de Epic.

Brainstorm fed data from physical cameras into Unreal Engine so that everything from real assembly lines to a digital replica would fit seamlessly into an augmented reality environment. Later, on stage at the MGM Grand Garden Arena, Sequin AR was in charge of the final choreographic and graphic touches in an impeccable production that he carried out for television Dick Clark Productions.