Bloodymary agency creates the first original branded entertainment series for television

The Japanese automobile brand Subaru marks a milestone with the launch of its new range of hybrids and is committed to an innovative campaign.

The first serie original de branded entertainment for television comes from the hand of Subaru. The Japanese automobile brand marks a milestone with the launch of its new range of hybrids and is committed to an innovative campaign. Both the general campaign strategy based on a more evolved format of branded content, as well as its original idea, have been created by the agency BloodyMary, whose proposal was the winner of a contest organized by Subaru last summer.

To this end, the BloodyMary agency has teamed up with Atresmedia Studios for the production of this fiction that stars the actor. Javier Rey (Fariña, Velvet, Lies) y directed by Carlos Sedes (Fariña, Velvet, Cable Girls). The series will premiere in November on Atresmedia television and digital platforms.

With a script led by David Troncoso, this science fiction thriller consists of 4 chapters and is already being filmed in Spain with the Subaru XV and Subaru Forester hybrid models as part of the plot of this production.

"We wanted to differentiate ourselves and overcome the saturation of messages around hybrids within the automotive sector, bringing our new models of the hybrid range closer in a subtle way to a society that is increasingly involved with the environment. This action, totally disruptive, is a commitment by the brand in our country to offer users a unique experience," he adds. Arantxa Crespo, Marketing Manager of Subaru Spain.

"The strategy proposed by BloodyMary has been based on a very clear equation: on the one hand, the need to have a message that connects with the public, that generates awareness from a disruptive perspective: the important thing is not only the evolution of vehicles, but the evolution of people. On the other hand, approaching it in an appealing format and integrated into the type of content that has grown the most in consumption in recent years: a series," he comments. Maria Hernandez, CEO de BloodyMary.

"For Atresmedia Studios, the creation of content for brands is a natural line of activity in which we have been working for a long time. We have great capacity as creators of audiovisual products to which we have added a team specialized in content marketing, advertising and the different media in which it is distributed," he points out. Ignacio Corrales, general director of Atresmedia Studios