The latest Avid proposals for graphics and postproduction in Connect Live Madrid
After a first Connect Live in Madrid last March dedicated to the central average platform and the Cloud UX interface, in this edition, graphic solutions and collaborative postproduction environments have been the protagonists.
The Mindway space in Madrid has hosted on Tuesday the Avid Connect Live, a day in which professionals have been able to know first hand their latest solutions to Graphic and postproduction environments. In the demo zone, Avid has shown the latest news of Media Composer 2019 in charge of Gabriel Corbella, Avid Associate Consultant & Trainer; diferentes flujos de trabajo para noticias con MediaCentral Cloud UX and for postproduction, by the hand of Raúl Lobo, Avid Solutions Specialist; and the use of real -time graphics in news studies with Maestro PowerWall, with a demonstration by Vikas choudhry, Avid Solutions Specialist.
After welcoming attendees, Tom Evetts, Vice President of Sales for EMEA in Avid, and Gonzalo del Val, Avid Emea Sales Manager Southern gave way to an extensive presentation program.
David Marteau, Avid GM & Regional Sales Director Southern EMEA, ha destacado que tras un primer Connect Live en Madrid el pasado mes de marzo dedicado a la plataforma Media Central y la interfaz Cloud UX, en esta edición, son las soluciones gráficas y entornos de postproducción colaborativos las protagonistas.
For its part, Gonzalo del Val, has underlined the importance that graphics in study is reaching as a way of attracting and retaining the audience, as well as new forms of remote production.
"The generalization of graphics under study is emerging as a new way of telling stories to enrich the information with huge amounts of graphic elements. Having the same platform for the creation and management of these elements is key," he said of the VAL.
Raúl Alba, Avid Director of Product Management (Broadcast Solutions) has addressed the importance of integration of graphic production solutions. He pointed out that the audience demands more content every day and more attractive. "The graphics on the screen, in study and the augmented reality make the content more attractive than ever," he said. He has also approached that the trend is that he is graphic not only is available in linear broadcast but on multiple platforms and destinations. "Better content, more content for more destinations and cheaper than ever ... and without errors. Those are trends," said Alba.
A key issue is efficiency: "Doing more, better, with less resources, is the only way to be more efficient and automate processes."
Avid offers Tools that allow creating content capable of attracting audiences, manage content and data efficiently and maximizing the value of the time invested in creating those contents. Master Powerwall, Master AR, Virtual Set Master or Interactive Master, in Study; News News for writings; And Live Master for the production of directs such as sports are some of the proposals we find in the Avid portfolio.
On the other hand, mediantral is the AVID platform that allows you to create content for news, sports, continuity, ... one of its advantages is that its web interface allows to assign tools according to roles.
The Master Graphics Integration in Mediacentral It allows access to the catalog of graphic templates (Virtual Set, Videowall, augmented reality ...), See the previous animated graphics, search and index images and video clips on the graphics, access from anywhere and at any time based on a development on HTML5. From there it will be only a matter of reproducing the graphics in real time, publishing on social networks or burning on a piece and all from the same environment.
Alba stressed that "many people have a wrong idea of how Avid works. Today, it is a very open company, with teacher integration with central average or teacher with other news systems, or other graphics with central average. It is also possible to create developments to extend the functionalities of central average."
Avid's product management has completed its intervention by reviewing some of the last success cases in which Avid technology has played a determining role. One of these cases is found in ITV Studios in London, which uses Avid graphic systems for screen, augmented reality and virtual study. In the case of French Next Radio Tv, AVID allows you to create graphics for screen and virtual reality, all integrated with an existing news system of a third manufacturer. Other projects to highlight are France Tv, with a virtual study developed with the Unreal Engine engine; Global TV (Canada) that makes extensive use of augmented reality; and tournaments (Argentina), which uses Master AR to combine plays or alignment analysis with augmented reality, and graphics ... all integrated into a single system.
Telemadrid
Antonio very, Director of Graphics on Telemadrid, has participated in this Avid Connect Live to make known the graphic workflow that uses regional television. Although Telemadrid has not yet migrated to the latest versions of Master, everything is under control with INEWS.
“The key is to make smart graphics, to gain agility through automatic templates, ”said Tena. In this case, the operator only has to launch from the INEWS escalet that connects through Mos with a teacher with a double rundown, which comes from Mos and that of inews's own” ...
This intelligent labeling with database integration allows to generate quickly and with few media meteorological, sports, traffic ... with direct import of XML bases.
Telemadrid's informative has been a couple of seasons for the presence of a megavideowall that make up a canvas with five exits of images that make up a spectacular background. Antonio Tena has given details about how this megapalla operates, concluding that "to all the effects is a supergrandant label that launches the same operator from the same INEWS escalet and teacher execution."
For virtual reality, extended and augmented, Telemadrid has a system of Trackeo de Mo-Sys With a 3D grid of the set.
Sic y france televisions
José Lopes, Director of Operations at SIC, has exposed how the Portuguese private chain has made graphics its ally to just a few months to turn the audiences.
Taking advantage of the launch of a new headquarters, the Portuguese channel trusted Sony, Telephone Audiovisual Services and the integrator Vantec To carry out a technological revolution migrating from SD-SDI to video on IP under the SMPTE 2110 standard.
In the new SIC studies the graphic image has been an element that has taken care of carefully. Unlike other televisions where to create virtual sets, labeling, graphics, image in Videowall ... different tools are used, in the case of SIC it has been unified under a centralized graphic infrastructure. This produces all graphic templates for all areas using the same workflow and the same tools.
This means that any graphic element, including emission graphics, Videowall LED, full color graphics, virtual scenography or augmented reality, are created with the same tool using the same workflow and the same emission solution. This workflow serves a huge graphic infrastructure that includes 48 Avid Powerwall channels To fill large LED walls in a total of 73 square meters, 10 ar and virtual channels with total freedom of movement of the camera, 14 video channels and 6 graphic channels, all under a centralized infrastructure, which serves the three news studies.
Lopes has stressed that any graphic element can be called from either of the two realization controls to send signals to the air or to the screens of any of the three studies. On the other hand, the APS APS writing system is integrated with a teacher, so from your position any journalist or editor can browsing any of the templates either signs, LED Screens or augmented reality, ... being able to fill out, choose images or the graphic channel that will use a certain label.
Among those elements, the every time stands out greater presence of augmented reality In your news. Vantec has integrated the three studies, one of them totally virtual, with three Stype Human Crane Sensorized cranes, and the pedestal cameras sensorized with the RedSpy technology of Stype, an optical system capable of starting tracking automatically and that does not require recalibration (the system emits an infrared light that is reflected to the camera by means of reflecting markers installed on roof and walls. Ultimatte de Blackmagic Design.
At this time, SIC is generating more than 50,000 graphics item in different programs of their channels.
Besides, Loïc Le Roux, graphics integrator in Luxiris tv, has exposed the case of France Télévisions that makes a masterful use of integration of the motor Unreal con Maestro Designer. Last August, the FRNACÉS public conglomerate premiered a new virtual study with 3 tracketed cameras with MO-SYS, 3 HDVG4 and 3 Ultimatte. The use of UNReal allows to create photorealist effects with modern lighting tools, shadows, textures, ... In this case, the contents are created with 3DS Max or Cinema 4D, they are improperly imprisoned, and from there through a “cooked” process they air with HDVG 4 of AVID with teacher control.
Postproduction
Kate Ketcham, Avid Director Product Management, has presented the latest novelties of Media Composer and the possibilities offered by distributed processing. Ketcham has stressed that “Media Composer It is the most used editing system in the medium and entertainment industry, with the most flexible UI and UX. ”Precisely its UI panelable allows easy use and rapid edition.
"In order to increase efficiency, Media Composer has an intuitive design for both those who are used to software and for new users."
On the other hand, he has commented on the possibilities that opens for finishing and distribution OTT compatible with the standards of the industry such as ACES and IMF and stressed that its new engine that allows working at 32-bit color and HDR as well as with Native OP-1th half saving time and storage space.
In the last IBC, Avid announced SNative Operation for Proves RAW and decoding 64bit for DNXHR and DNXHD In macOS via Pro Video Formats Package.
The average composer family has now added Media Composer Enterprise. Large production teams now have the ability to customize the interface and adapt the work spaces to the different work roles, providing end users to access only the tools and functions they need. This capacity gives the teams a better approach so that they can complete the works faster and with fewer errors. Media Composer Enterprise also integrates with Editorial Management 2019 to offer innovation in the collaborative workflow for postproduction and allows creative equipment to remain synchronized.
He has also launched Media Composer Distributed Processing, an additional option that reduces response times and accelerates postproduction by sharing the media processing load. Tasks that previously took hours can now be done in minutes, strengthening the competitive advantage of postproduction centers and offering high quality program. It also discharges complex processing tasks when working in high -resolution emerging worlds and today's HDR media.
Gary Green, Avid Director Product Management of Cloud and Storage, has analyzed how The cloud is revolutionizing workflows In Disney accelerating global collaboration, with available to real -time ASSETs in the cloud, manage Assets throughout the project with cloud orchestration, protect the content in progress, and synchronize transparently with Nexis Cloud.
Green stressed that Avid Edit on Demand It now offers the video edition based on cloud hand key as a service, with up and down of accelerated and totally secure average, up to 30 positions of half composer and 200TB of Avid Nexis Cloud Storage, and transfer of client files up to 5 concurrent.
The Avid Connect Live Madrid has closed with a Round table Moderated by Antonio Castillo, director of Audiovisual Panorama, in which they have participated Gabriel Corbella, Avid Associate Consultant & Trainer; José Luis Gacal, partner of Wonder; y Juan Luis Romero, at the head of the group postproduction area Sequoia.
Among other issues, the profile of versatile professionals who respond to the challenges of the new tools that make up an audio and video edition, color correction ... the rise of the use of the multichamber beyond the direct both in otT services and in the narrative language, the cloud and the challenges it poses for security by working with world platforms such as Netflix, the production and remote realization or the delivery of remote or the delivery of the content or the delivery of the Editor with IMF packaging.
Did you like this article?
Subscribe to our NEWSLETTER and you won't miss a thing.



















