Ateme Titan UHD promotes the first live 4K broadcast on Tv Cultura

The final of the talent show 'Prelúdio 2019' is distributed for the first time via satellite to a dedicated 4K channel of the main local cable television operator, as well as to TV Cultura's YouTube channel.

Culture TV, the Brazilian public broadcaster recognized worldwide for the production of educational and cultural content, has successfully implemented Atem Titan for the first time broadcast in 4K of the final of Prelude 2019.

This reality show dedicated to discovering talented classical musicians was broadcast live on November 24 in 4K-UHD from the Casa Sao Paulo Concert Hall.

El evento se distribuyó vía satélite a un canal 4K dedicado del principal operador local de televisión por cable, así como al canal YouTube de TV Cultura.

Gracias a la experiencia de Ateme, Tv Cultura logró maximizar la eficiencia del flujo de trabajo y garantizar una calidad de vídeo excepcional a bajas velocidades de bitrate. Además, como Titan es compatible de forma nativa con todos los códecs y resoluciones, puede utilizarse fácilmente para una amplia gama de casos de uso con tecnologías de vídeo de última generación como HEVC/ AV1, 4K y todas las variedades de HDR.

Nelson Faria, Director of Engineering at Tv Cultura comments that “our clients had access to exceptional image quality, with four times more pixels and an expanded color range, which made the image more faithful to reality.”

For its part, Gilmar Luna, engineering director for LATAM at Ateme Brazil commented that "this 4K-UHD transmission demonstrates Ateme's commitment to technological excellence, the excellent quality of our solutions and our ability to rapidly deploy high-quality television services around the world. Our video delivery solutions are at the heart of many UHD service offerings and we are happy to do so here in Brazil."