Ross Video once again played a key role in CCTV's Spring Festival production

El broadcaster chino ha empleado la renderización de gráficos Voyager, el sistema de movimiento de cámara Furio, el servidor de reproducción Mira, la plataforma de procesamiento de enrutamiento AV Ultrix, la solución de procesamiento de señales Gator Toolbox y la plataforma de gráficos en tiempo real XPression.

El broadcaster nacional chino CCTV, con una audiencia por encima de los mil millones de espectadores, produce anualmente la Gala del Festival de Primavera, un espectáculo de variedades de canciones y bailes que se transmite en la víspera del Año Nuevo chino. Conocido en China como ‘春晚', the program has been officially recognized by Guinness World Records as the most watched television program in the world and is considered by many Chinese families to be an integral part of their New Year celebrations.

This year's show was broadcast from different locations in China, with CCTV's main stage in central Beijing. The extensive coverage in HDR 12G UHD included a number of animated graphics and augmented reality sequences made possible by Ross Video, which partnered with CCTV for the production of this program for the second year in a row. As with last year's broadcast, CCTV chose the solution of Voyager graphics rendering from Ross Video to provide amazing, photo-realistic results, as well as the Furio camera movement, he Mira play server, the processing platform enrutamiento AV Ultrix and the solution of Gator Toolbox signal processing.

Unlike last year, CCTV decided to work with the XPression real-time graphics platform from Ross to ensure seamless integration and a more efficient workflow.

According to CCTV's lead technical engineer responsible for the broadcast, Voyager was a key part of the production, allowing design teams to create stunning graphics easily and efficiently. The flexibility, ease of use and speed sand highlighted as key benefits of the Ross solution, a strong support for Ross' philosophy of helping content creators overcome the creative, commercial and technical challenges they face. Return on investment was also raised as an important consideration, more creative content means more eyeballs and that makes the proposition more attractive to advertisers.

Mark Cooke, acting sales director for Asia, is very pleased with the company's relationship with CCTV. "Everyone at Ross understands the importance of the Spring Festival Gala, a lavish production whose scale means there is high expectation and high pressure. I am delighted that we helped CCTV deliver a flawless production and that we chose our Beijing team, who followed the CCTV team throughout the rehearsal and live broadcast. They really went the extra mile for the client and that is the Ross difference," he said.

https://www.youtube.com/watch?v=c6kN7QQYQ7A