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Mediapro and the Association of Spanish Racecourses seal an agreement to promote Spanish turf

The group will produce the 74 galloping competitions and will manage the national and international sale of rights and advertising, and will launch an OTT platform where the entire day of the races will be followed in streaming.

Turf

Rafael Marquez Ojea, president of the Association of Spanish Racecourses; Juan José García Pérez, from the group Mediapro; y Álvaro Gutiérrez de la Fuente, president of Zarzuela Hippodrome and vice president of the Association of Spanish Racecourses have presented this Wednesday the agreement they have reached by which the group will produce all horse races for broadcast and will take care of the national and international distribution and the marketing of different advertising formats. The 74 days of galloping can be followed in streaming, thanks to the creation of an OTT platform, where all the racing days will be seen in full.

Mediapro will produce the broadcast and the one-hour television program with the fourth and fifth races and will create the OTT platform where the entire day of the races will be followed in streaming. In addition, it will produce the internal circuit for judges and screens of the racecourse, supported by a self-developed graphic system called EQUO; a tool of immediate repetitions, similar to VAR, so that judges can review each race. The complete production of each race has a device made up of a main set, two interview positions in the paddock, two production teams, 12 cameras, a drone and a camera with a radio link.

The horse racing season will begin on March 1 at the Zarzuela Hippodrome and will end on December 27 at the Dos Hermanas Hippodrome. TEN will broadcast live the fourth and fifth races of the first day of the circuit on day 1.

Spectators will be able to enjoy the full broadcast of all the races and exclusive content on lascarreras.com. They will also have the possibility of interacting live and being aware of everything that happens at the different events through the different profiles on Twitter, Facebook, Instagram and YouTube.

horse racing

Horses return to Teledeporte

On Tuesday, February 18, the Association of Spanish Racecourses reached an agreement with Spanish Radio Television by which the Spanish turf recovers the broadcast of the 74 days of gallop supporting the bets of Loterías y Apuestas del Estado on a national channel, from which they were absent since the end of 2014. In addition to Teledeporte, they can be followed on any of their digital platforms.

The contract will come into force on March 1, coinciding with the first day of the spring season at the Hipódromo de la Zarzuela, and will conclude on December 31, 2022. The one-hour program will include the live broadcast of the fourth and fifth races.

By, Feb 26, 2020, Section:Business, Television

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