Agreement between Telecinco and Microsoft to promote social networks

El objetivo es convertir los diferentes sites de Telecinco.es en potentes comunidades sociales especializadas, fruto de la combinación de sus contenidos con los servicios de Windows Live y Windows Live Messenger. Entre otras acciones Microsoft desarrollará visores de vídeo con capacidades de streaming en HD.

Telecinco, in its philosophy of integrating social networks and communities into its website to make it more participatory, has today signed a strategic agreement with Microsoft aimed at the creation of specialized social communities for Telecinco.es users, as well as for the distribution of Telecinco content through different Microsoft channels.

Through this agreement, Windows Live services will allow Telecinco.es to convert its sites into powerful communities with a full “web 2.0” experience, where users will have a true participatory role, complementing the content of the chain, interacting with each other and using said websites in an enriched and much more innovative way. This integration means the development and launch of different user communities in the coming months, in which they will enjoy the online content of Telecinco.es. Among other content, special attention will be paid to Big Brother, Without Tits There Is No Paradise, UEFA football matches or Telecinco News, combining it with Windows Live online services, including Windows Live Messenger itself.

According to Chema Bautista, director of New Business at Telecinco, "Telecinco.es continues to advance to be a website that is increasingly closer to the user and more interactive. We want our followers to have an increasingly wider range of possibilities to view and share our content with their friends without having to leave our environment."

For his part, Juan Carlos Fernández, director of the Consumer and Online division of Microsoft Ibérica, has admitted to being "very proud that Telecinco has chosen Windows Live as a platform for the development of social communities for Telecinco.es. We are convinced that the strategic agreement we signed represents a clear boost in the way of understanding the audiovisual future in Spain and its growing interactive nature, where Windows Live Messenger plays an essential role in our country."

Broad-minded agreement

At any time while browsing Telecinco.es, MSN users will be able to interact with others, see their profile, their photos, add other contacts, recommend a video, comment on a program or chat about it, and even organize a meeting with their friends to watch the episode of a series.

With the new version of Windows Live Messenger and the integration into the Telecinco website, users will be able to communicate via Messenger with their friends or other Telecinco.es contacts from the chain's own website, as well as view or share videos by simply dragging them to the Messenger conversation window.

Through the social search engine, users will be able to search for other users according to various search criteria (favorite program or presenter, geographical proximity, etc.), or they will be able to invite their Messenger contacts to join the Telecinco.es community.

The agreement signed today between Telecinco and Microsoft lays the foundations for a long-term strategic alliance between both companies. Thus, and in parallel to the development of social communities, the agreement reaches other areas of collaboration, including the integration of a next-generation video viewer that will allow video streaming in HD (high definition) in the future, collaboration in the development of functionalities for the new Windows 7 operating system, the development of CRMs for the management of Telecinco.es users or the cooperation between Telecinco and MSN.es for the management of content and program contests, such as Men, Women and Vice Versa.