Atresmedia acquires H2H and fully enters the influencer marketing market

With the purchase of H2H, Human to Human, Atresmedia responds to the advertising market that demands more actions with influencers in their marketing plans every day.

Atresmedia takes another step in its advertising strategy with the purchase of H2H, Human to Human, the reference agency in influencer marketing in Spain. With this operation, the company completes its global communication offering for brands and expands its portfolio of communication products.

With barely three years of existence, H2H counts among its main clients national and multinational companies from a wide variety of sectors, managing more than 5,000 interactions between influencers and brands for its more than 50 clients.

Atresmedia Advertising, the group's exclusive advertising marketer, thus remains faithful to its commitment to effective advertising and to always being up to date with innovation, to offer brands and agencies the most appropriate campaign according to their communication needs, in order to offer the highest return on investment for advertisers.

José Miguel García Gasco, general director of Atresmedia Publicidad, highlights that "with H2H, we enter a territory that we did not occupy until now and in which brands are showing great interest. This allows us to complete our offer which is, clearly, unmatched in the advertising market in our country."

"The agreement reached with the Atresmedia group is a great challenge, since this operation will accelerate the capacity and growth of H2H and will provide differentiation to the Group. Advertising through influencers has already been consolidated as a medium within the marketing plans of advertisers. Being part of the leading Communication group in Spain gives us a privileged position in the sector. We want to continue being the benchmark within the influencer marketing sector in Spain and, without a doubt, starting today we will further reinforce this position by being in power. offer our clients transmedia campaigns with influencers, blurring the boundaries between influencers and television, radio, digital environments or entertainment platforms,” he says. Luis Diaz, CEO of H2H.

The choice of H2H responds to the investment strategy carried out by Atresmedia advertising in recent years to reinforce its positioning in the digital environment and arises after a detailed analysis of the influence marketing sector and the different agencies that make it up.