World technology leaders offer demonstrations of their latest advances at the 4K HDR Summit

Dolby (USA), Sony (Japón), Nokia (Finlandia), Fraunhofer (Alemania), Appear TV (Noruega), Eutelsat (Francia) y Rohde & Schwarz (Alemania), entre otras, aprovechan esta cumbre mundial para presentar sus últimos proyectos.

Some of the main multinationals that are committed to promoting Ultra High Definition (UHD) will take advantage of the 4K HDR Summit, which begins this Tuesday, November 17, to offer free demonstrations of their latest advances to audiovisual professionals.

Leaders in the UHD such as Dolby (USA), Sony (Japan), Nokia (Finland), Fraunhofer (Germany), Appear TV (Norway), Eutelsat (France) and Rohde & Schwarz (Germany) have taken advantage of the 4K HDR Summit since 2015 to present their latest projects and product demonstrations.

On this occasion, they are presented virtually, through the 4K HDR Summit platform, which is now open to the public for free, and through which on November 17, 18 and 19, registered attendees will be able to follow the more than 30 sessions of the main experts in 4K, HDR and 8K technology and content worldwide.

Javier Reyes, Technical Sales Manager of Appear TV, presents the Norwegian company's proposal for video contribution. The

For its part, Dolby has chosen three exclusive Dolby Vision demos to present at the 4K HDR Summit. Jason Power, director of business partnerships and standards at Dolby Europe, introduces Dolby AC-4 and the opportunities it offers to enable a whole new generation of broadcast and streaming services with more personalized and engaging audio for their audiences.

It will be Ian Lowe, director of content solutions at Dolby Europe, who shares an exclusive interview with producers and post-production staff of the famous programs Our Planet (Nuestro Planeta) from Netflix and Tiny World from Apple TV+. Both mastered in Dolby Vision and Dolby Atmos. Additionally, Lowe offers an introduction to Dolby Vision for film and television producers.

On behalf of Fraunhofer, there are three experts who present different demos on the MPEG-H audio and video standard. Nicolas Faecks, senior engineer, teaches how to create MPEG-H in live productions for sporting events, music shows or any other content.

Johannes Shmidl, business development director at Fraunhofer, shows how more and more services are adopting audio MPEG-H for video streaming or immersive music streaming.

Es Yannick Grewe, senior engineer at Fraunhofer, who also presents the MPEG-H Authoring Suite (MAS), a set of tools that make the production of MPEG-H audio content easier, faster, more intuitive and more powerful.

For this sixth edition of the 4K HDR Summit, Nokia has chosen, with the help of its software engineer Julian Santander, to present its system to provide a virtual reality experience, taking advantage of 5G networks.

Nokia also presents Nokia Video Device Probe (Nokia Video Device Probe), from its Senior Device Research Specialist David Medina. This new product from the Finnish company is focused on monitoring aimed at the user experience in networks and video services.

La alemana Rohde & Schwarz presenta 5G broadcast/multicast – future of content distribution. Your product manager, Mohamed Aziz, explains the company's vision for the future of content distribution. They will also present the new business verticals, as well as all the tests they have carried out worldwide.

The Japanese company Sony shares several exclusive webinars. Together with several of their experts, they address many issues throughout the entire content workflow, from acquisition to production and distribution.

The satellite company Eutelsat presents the collaboration with NHK for the launch of the first 8K channel. In addition, it shares the experience of the first global live UHD distribution of the opening of the Holy Door, in collaboration with RAI.

In addition to these demos, professionals who are registered for the 4K HDR Summit will have access to the screening of three documentaries presented by Radio Televisión de Andalucía (RTVA): Andalusia, world center of 4K; Andalusia, at the forefront of new technologies; y Homosexual Memory, finalist for the prestigious Mipcom Diversify TV Excellence Awards.

For its part, Telemundo Global Studios presents the latest spot that promotes its latest productions and Telemundo Center: a new 47,000 square meter space, equipped in Ultra High Definition, where 1,200 employees work.

Visitors will also be able to learn about the latest projects from the French multinational Ateme, as well as Europa Creativa Media Desk Andalucía and Málaga de Moda “Talento Origial”, a brand from the Provincial Council of Málaga.