Marcos Santana, president of Telemundo Global Studios, opens the 4K HDR Summit

Santana has shared details of Telemundo Center, a new production space of 47,000 square meters located in Miami (Florida) and equipped in ultra high definition, in which Covid has failed to stop the activity.

MARCOS SANTANA, President of Telemundo Global Studios In Miami (Florida), he has been in charge of opening the 6th edition of the 4K HDR Summit which is celebrated from today to next Thursday, this time in virtual way, organized by Medina Media Events That has Panorama Audiovisual as half partner.

Santana has shared details of Telemundo Center, a new production space of 47,000 square meters located in Miami (Florida) and equipped in ultra high definition. In this center, in which more than 3,000 professionals work, there are more than 3,000 hours per year of Spanish content for all platforms.

The complex has 13 studies and 12 digital production spaces, with 7 realization controls that can at any time take control of any study just by pressing a button. It also has 48 postproduction rooms with The most advanced technology to work in 4K and audio both 5.1 and 7.1.

Santana has remarked that this space is carried out by the highest quality productions in Spanish for the United States and its international distribution. It is noteworthy that in the US live more than 60 million, constituting the largest Hispanic community in the world after Mexico. It is a young and multicultural audience. He has also stressed that the Hispanic community worldwide implies the sixth world economy after the US, China, Japan, Germany and the United Kingdom.

The conglomerate NBC Universal, aware of the growing demand for content by the Hispanic community, is betting strongly on this audience and its new content factory that supplies not only to Telemundo itself but also to platforms such as Netflix, Hulu, Amazon, YouTube, Disney+... with high quality standards products.

Telemundo Center has revolutionized the way in which the popular soap operas for audiences are produced not only in the US and Mexico but also for the rest of Latin America.

The latest in technology

To do this, they use the best film technology in the filming. Traditionally, Telemundo had been working on live uptake with Sony 4300's 4K cameras.
Now they have taken a step further with the Sony camera since 2018 with the F35 4K in RAW Format and HDR with cinematographic optics. Today they work in most productions with Sony Venice.

Sony Venice (6K) y ARRI LF (4,5K) With full frame sensors designed for high -level cinematography. Marcos Santana has commented that this technological step has meant an exponential leap.

Effects of COVID-19

The president of Telemundo Global Studios has addressed in the 4K HDR Summit the effects that COVID-19 is having the productions and how they have resolved the challenges that this pandemic has brought to the industry.

“New COVID-19 reality, has been a challenge, with creative solutions that respect social distances, introducing software for remote work and in PSOTPERPRACION, personal protective equipment, temperature taking, fast tests, rewriting scripts to reduce contacts between actors, habitual use of chromas to reduce the number of actors in a set, replacing them even by mannequins ... we also trust in the equipment Post-production to edit and merge thousands of shots using Chroma-Key techniques and other visual elements, ”he said.

"It is being a hard work that would only be possible because of the passion that professionals put in their day to day. In July 2020 we resumed the filming with four new series, being the first studies in the US that we restart the activity. It is being a challenge," Santana concluded.

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