Visualzink collaborates with TVE in the rebranding of 'Telediarios'

The 'Telediarios' launch a cross-section of both brand and navigation proposals and information on screens.

The Madrid studio specialized in identity, Visual zinc has collaborated with the Image and Promotions Department and the Information Services Department of Spanish Television for him Complete redesign of the entire graphic and animated part of the Newscasts, Territorial Information and navigation 24 Hour Channel.

A long and complex project that has involved, first of all, the rebranding of the identifiers of the Newscast to adapt it to new times.

The image, logo and fonts have been redesigned, as well as the creation of a series of elements and applications that define the new image of the Newscasts, through headers, bursts and backgrounds. The tune and sound identity is the work of composer Josep Sanou, an accredited specialist in this type of music.

All these elements together make up a particular universe where we wanted to escape from clichés such as globes and clocks to immerse ourselves in the digital age, with its continuous flows of data that travel through the information space. The sound identity is also new, and completes the entire branding process of the new Newscasts.

New navigation

In addition, TVE together with Visualzink have completely redesigned the navigation and labeling in the program according to established criteria, such as sobriety, clarity and ease of reading. To achieve this, we have avoided overloaded compositions of several boxes to opt for a single one that frames all the information, and that it flows within this container. This fluidity is supported by a new element, the navigation bar, which articulates and animates the spaces where the information is labeled.

Likewise, this navigation and labeling design has been implemented in the 24 Hour Channel, with its own specificities and always sticking to the brand.

Headers, bursts, transitions and other graphic elements of the 17 territorial centers that have information spaces have also been completely redesigned, which in some cases has required special customization.

In short, a transversal design of both the brand and the navigation proposals and information on screens, which place the Newscasts of RTVE on the front line of television graphics.