Avid and LiveU enable secure remote IP contribution via MediaCentral Stream

LiveU and MediaCentral Stream live streaming solutions simplify the contribution of IP from remote locations to the MediaCentral platform.

Avid has closed a strategic agreement with LiveU to allow the IP stream ingestion for TV news and remote live TV production on the platform MediaCentral. This collaboration with LiveU builds on Avid's strategy to simplify on-premise and cloud production workflows and provide unprecedented openness for broadcasters and content providers.

MediaCentral is an open media workflow platform with an ecosystem of strategic partners that seamlessly integrates LiveU as well as Haivision and other cameras or devices enabled SRT, encoders and mobile applications. Broadcasters and content providers that use MediaCentral Stream, Avid's IP stream ingestion solution for TV news and remote live TV production, can now directly ingest live content from LiveU in your workflows.

This new capability provides a cost-effective and fast way to securely send streams over the Internet, generated by LiveU field units using the LRT (LiveU Reliable Transport) secure protocol delivered directly to Avid production environments.

With LiveU's cloud-based solutions, media companies can accept incoming LRT flows from any field unit, distribution platform IP LiveU Matrix or LiveU's existing portable field units with the cloud integration module. This interoperability, combined with MediaCentral Stream, provides broadcasters with a fast, seamless and cost-effective way to ingest IP content into MediaCentral, so they can quickly bring live content and news to audiences across linear and digital platforms.

Simplifying remote IP contribution

Avi Cohen, COO and co-founder of LiveU, recognizes that "our partnership with Avid streamlines the workflow for our joint customers with a pre-integrated solution. The integration of our products with Avid MediaCentral sets a high standard in the industry for live video transmission and ingest by providing the consistent bandwidth and reliability that broadcasters demand to acquire, manage and distribute high-quality live remote streams from anywhere."

For its part, Raul Alba, director of product marketing for media and cloud at Avid, notes that "Avid's strategic partnership with LiveU builds on a growing ecosystem of industry-leading technologies that enable broadcasters to stream and ingest live streams from remote locations into MediaCentral-based production environments, something that has historically been difficult and expensive. Our partnership with LiveU simplifies IP remote contribution by streamlining workflows and making remotely generated content delivered securely over IP quickly. available for TV news, sports and remote live TV production scenarios, all of which allows broadcasters to cover more stories and deliver faster to linear and digital platforms.”