Movistar+ Addressible TV to six other channels

Movistar premieres, Movistar Comedy, Movistar Series, Movistar Action, Movistar Seriesmanía and Movistar Deportes, channels of Movistar+, they are already compatible with tv addressable campaigns.

Addressable TV, the hyperdofinid advertising format that Movistar+ He is integrating progressively, reaches new channels under the objective that "brands communicate to their target at any time of consumption," says the platform.

Coinciding with the launch of its new neo -brand televisions, Samsung, by the hand of your agency Starcom Worldwide of the Publicis Group, has supported Movistar's skills to show his household campaign of a certain economic capacity. These ads have enriched themselves with variables related to home cycle and its members and behavioral interests such as technology or home purchases.

Data first party

Movistar+ keeps its catalog alive clusters predefined incorporating new needs of strategic clients that bet on the platform and differential formats. The addressable supply TV of the platform is supported by own databases, with deterministic data sources and technological capacities that allow segmentation to linear channels.

The commercial process and the management of the campaigns is digital. From a technical point of view, Movistar+ compares the process with that of “a purchase on a web page”. In Movistar+, the advertiser purchase CPM impressions to a target. In this way, an advertiser can plan a campaign to a target And it will be the system that distributes if the impression is served in a linear emission block or on demand on demand. The objective and priority is useful contact to a target, which will be the consumption of that target the result of that mix between linear and/or on demand. This Cross-Consumo planning will allow the control of the OTS-frequency of the same home.