'Eurotubers': Mediaset's alternative broadcast of Euro 2021 with YouTubers as commentators

Con Eurotubers by Burger King, a pioneering action that will integrate all linear and digital media, Mediaset Spain It aims to bring football to younger fans in a new differential way.

Eurotubers by Burger King will be a unique and innovative digital content channel that will offer live a alternative broadcast of the most prominent parties of the Euro Football Cup, including those from Spain, with the participation of soccer YouTubers with the most followers nationwide.

This initiative was born with the aim of offering an alternative way to the official broadcast of Mediaset España aimed at younger audiences, with a narration of the matches in their language, starring some of its references on YouTube, and broadcast in the digital environment, social networks and Twitch.

With sports journalist Cuatro Raúl Jimeno Menottinto and the content creator on YouTube DJMaRiio as main drivers, Eurotubers by Burger King, will also feature in each meeting a series of special guests who have accumulated millions of followers on YouTube, such as RobertPG, Kolderiu and Cacho01.

During the matches, the image will be the one made by the European Football Championship, with the option of connecting to the audio of Eurotubers by Burger King which will be accessible through Swallow (web, app, Smart TV). Additionally, on the Twitch channel of Sports Four A space for direct interaction with YouTubers will be opened, where commentators will take center stage and their reactions can be seen throughout the programming.

The Euro on double screen

Thus, this new action offers a unique way to enjoy the Euro Cup, thanks to the audio customization and the possibility of dual screen viewing, combining the image of the match with all the analysis and commentary from the Twitch channel.

Once the meetings are over, the site Eurotubers by Burger King colgará los mejores momentos vividos durante las retransmisiones, así como un video resumen de cada partido junto a noticias, enlaces a los canales de los YouTubers y los programas completos.

Esta acción pionera ha sido desarrollada por Wavemaker en colaboración con el equipo de Branded Content Digital de Publiepaña and the agency DAVID, está dirigida a jóvenes apasionados del fútbol que no solo lo siguen por televisión, sino que complementan su experiencia a través de Internet, redes sociales y sus referentes en YouTube.

Está especialmente dirigida a jóvenes de 14 a 34 años seguidores del fútbol y La Roja. Un público que demanda más información, que busca conocer por todos los canales lo que sucede alrededor del terreno de juego y que disfruta esta pasión con sus amigos, siempre conectado y atento a las marcas que les acercan a sus pasiones.