Movistar Plus+ Internacional is born, a division that puts Movistar at the core of the distribution of its originals

María Valenzuela leads the new International area of Movistar Plus+ , with which the company gives a new direction to its international distribution strategy to independently lead the marketing phase of its originals.

Maria Valenzuela, responsible for strategy and international business development at Movistar Plus+ since last summer; Sunday Corral, original production director; and Purification Gonzalez, communications and marketing director have shared the keys to Movistar Plus+ International. This new division aims, as an “ultimate goal”, to defend the global relevance of audiovisual content in Spanish.

With this initiative, Movistar Plus+ seeks to manage directly and independently the distribution and marketing of your content, a bet that will be accompanied by a reinforcement of internal production at all levels. In this way, although the original fictions of Movistar+ will continue to be the axis of its strategy, efforts will be redoubled in the creation and distribution of content of non-fiction, feature films, entertainment formats and content associated with the sport.

Los creators They will also be protagonists of this new stage, who will find ways to give free rein to their creativity and solutions so that your formats have a “long international journey”. As has been highlighted Corral: “This decision shows that, for Movistar Plus+, the commitment is to local and original production.”

In front of this area is Maria Valenzuela, professional with extensive experience in companies such as Sony Pictures o Buendía Studios. Valenzuela, who will lead a team made up of about ten professionals, has reiterated that the objectives of this initiative are both to “generate income” for the Movistar Plus+ network, and to “continue strengthening” its partners for the future. co-productions. In this way, we seek to repeat successful formulas such as the co-production of Fortune between Movistar Plus+ y AMC.

Synergies and first steps

In this first stage of Movistar Plus+ International, the company does not plan to part with the “valuable partners” that have accompanied him during the last five years. Series distributed internationally with the assistance of third parties they will follow that same path, a formula that will be replicated with some of the new seasons of fiction in progress. However, the team led by Valenzuela plans that the vast majority of new productions be distributed in exclusive by Movistar Plus+ International. In any case, “the agreements will be made title by title”, as commented by the person in charge of strategy and international business development.

Likewise, this process of reinforcing internationalization will not entail a strategy that change the focus of productions. The content local in Spanish will continue to be the great bet of Movistar Plus+, either alone or accompanied by external production companies, as has been done recently with Portocabo to shape the successful Hierro. Likewise, the preferred markets will be Europa, Eastern Europe and the Americas.

While the brand Movistar Plus+ is consolidated in the international markets, the firm recognizes the warmth of applause with formats like Iron, Madrid Burns o Anti-disturbances, and the profitability of The pier (“an absolute success in Europe, according to Corral) or Perfect Life (“a very profitable fiction”).

After 34 fiction series (with 54 seasons and 391 episodes) and four movies since 2018, Movistar Plus+ International faces his next challenges with optimism: “We are in a fantastic moment to take this step,” he stated. Valenzuela, opening the doors to new news that will arrive soon at events such as the Malaga Festival, MIPTV o Mania Series.