Movistar Plus+ International is born, division that puts Movistar in the core of the distribution of its originals

María Valenzuela leads the new international area of Movistar Plus+ , with which the company gives a helm to its international distribution strategy to lead independently the marketing phase of its originals.

María Valenzuela, Responsible for International Business Strategy and Development of Movistar Plus+ since last summer; Domingo Corral, Original Production Director; and González purification, Director of Communication and Marketing have shared the keys to Movistar Plus+ International. This new division intends, as "ultimate end", defend the Global relevance of audiovisual content in Spanish.

With this initiative, Movistar Plus+ seeks to manage direct and independently the distribution and marketing of its contents, a bet that will be accompanied by a Reinforcement of internal production at all levels. In this way, although the original fictions Movistar+ will continue to be the axis of their strategy, efforts will be redoubled in the Creation and distribution of content of non-fiction, feature films, entertainment formats and content associated with the deport.

Los believers They will also be protagonists of this new stage, who will find ways to give free rein to their creativity and solutions so that their formats have a "Long international route". As it has remarked Corral: "This decision shows that, to Movistar Plus+, the bet goes through local and original production."

At the head of this area it is located María Valenzuela, professional with extensive experience in companies such as Sony Pictures or Buendía Estudios. Valenzuela, which will lead a team formed by about Ten professionals, he reiterated that the objectives of this initiative are both "generating income" for the network of Movistar Plus+, and "continue reinforcing" its partners for future Coproductions. In this way, it seeks to repeat successful formulas such as the co -production of La Fortuna between Movistar Plus+ and AMC.

Synergies and first steps

In this first stage of Movistar Plus+ International, the company does not plan to separate from the “valuable partners” They have accompanied him during the last five years. The series internationally distributed with the assistance of third parties They will follow that same path, formula that will be replicated with some of the new fiction seasons in process. However, the Valenzuela team plans that the vast majority of New productions are distributed in unique by Movistar Plus+ International. In any case, "the agreements will be made title," as the International Business Strategy and Development Strategy and Development commented.

Similarly, this internationalization reinforcement process will not entail a strategy that Change the productions approach. The content local in Spanish will continue to be the great commitment of Movistar Plus+, either alone or accompanied by external producers, as has recently been done with Portocabo To shape the successful Hierro. In the same way, the Preferred markets will Europa, Eastern Europe and the Americas.

While the brand Movistar Plus+ is consolidated in International markets, the firm recognizes the warmth of applause with formats like Iron, Arde Madrid or Antidisturbs, and the profitability of The jetty (“An absolute success in Europe, according to Corral) or Perfect life ("A very profitable fiction").

After 34 fiction series (with 54 seasons and 391 episodes) and four films since 2018, Movistar Plus+ International He faces his next challenges with optimism: "We are in a fantastic moment to take this step" has sentenced Valenzuela, opening the doors to new news that will arrive soon in events such as the Malaga Film Festival, MIPTV or Mania series.

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