The Movistar Plus+ originals will be screened at Cinesa

Movistar Plus+ y Cinesa have reached a collaboration agreement that will cover several actions to strengthen the interrelation between the world of video on demand and movie theaters.

The clients of Cinesa will be able to enjoy special screenings, previews, discount codes, events and meetings related to the original, international and sports content of Movistar Plus+, thus improving the experience of movie theater attendees. The actions between both parties will be revealed over the coming months, beginning with the gift of a Movistar Plus+ month for all people who go to one of the Cinesa theaters between the days 21 and 23 July. Later, these cinemas will house projections of the main original content from Movistar Plus+, premieres of international series and live viewings of sporting events.

Cristina Burzako, CEO of Movistar Plus+, frames this strategic alliance within the company's commitment to cinema: "At Movistar Plus+ we have Cinema within and this is reflected in the keys to our original cinema strategy: commitment to culture and the public, creative freedom, trust in independent producers and passage through cinemas, where films become truly great. Cinesa and Movistar Plus+ are natural allies and we will continue to collaborate in the coming months with the common objective of improving the experience of our customers."

From the perspective of Cinesa, Ramón Biarnés, managing director of northern and southern Europe at ODEON Cinemas Group, points in his statements to the essential innovation of the rooms to continue being essential facing Spanish viewers: "The entities that work in the field of culture share an audience that demands a varied and quality offering. For our part, we are always looking for ways to innovate so that the experience of visiting the theaters is even more rewarding. We trust that this collaboration will help us advance in that endeavor."