Cinesa reaffirms its commitment to cinema in theaters with the opening of Cinesa Luxe Oasiz

Despite the difficult times that the sector is going through due to the pandemic, Cinesa continues with its commitment to cinema and innovation with the inauguration of its new Luxe cinema in the Oasiz Shopping Center, in Torrejón de Ardoz (Madrid).

This new complex aims to provide viewers with a unique cinema experience that goes far beyond watching a movie in a movie theater. The new opening of a Luxe cinema is part of Cinesa's strategic commitment for the coming years, whose objective is to show its commitment to the customer through technology, innovation and comfort as levers of a unique and exclusive cinematographic experience.

Ramón Biarnés, Managing Director – Southern Europe (Spain, Italy, Germany & Portugal), destaca que “Cinesa Luxe Oasiz es el ejemplo vivo de nuestra apuesta por el cine después de una crisis complicada para todos y, en especial, para el sector de la exhibición. Estamos convencidos de que el Séptimo Arte tiene su lugar en la realidad post-Covid y precisamente esta confianza es la que nos lleva no solo a presentar hoy este nuevo complejo sino a abrir también próximamente Cinesa Luxe Garbera, en San Sebastián, con salas con la última tecnología en imagen y sonido, con butacas reclinables y un Oscar’s Bar”.

Technological innovations

This commitment by Cinesa to cinema incorporates the latest technological innovations in digital projection and surround sound for a greater immersive experience. Cinesa Luxe Oasiz is made up of 11 rooms, one of which is an ISens room, with a wall-to-wall screen, a 4K projector and a Dolby Atmos sound system that immerses the viewer in the film to generate a totally immersive sensation. In addition, the complex also has a D-BOX room, a system that allows the seats to incorporate movement synchronized with the image and sound of the film, making it possible for the viewer to become part of the action.

All the rooms in this new complex have reclining seats, wider than usual, with more than two meters of space between rows and with an individual table for popcorn and drinks. This exclusivity is also present in the restaurant area, with an Oscar's Bar that has a range of premium products that normally cannot be found in a movie theater, such as different assortments of ham and cheese, pastries - muffins, donuts, croissants... -, salads and a wide variety of tapas.

“We want our viewers to feel special when they enter our theaters, not only when they are watching the film; we want this experience to go further and be unique from the moment they buy the ticket until they leave through the door once the film is over,” says Biarnés.

Cinesa Business

Cinesa is also making a big commitment to its business services area, Cinesa Business, from which it offers advertising space in its cinemas and even the organization of corporate events in its facilities. "Our rooms can adapt to any meeting format, whether it is a small corporate meeting or a convention. In addition, thanks to our cutting-edge technology, we offer our clients the possibility of connecting different cinemas, cities or countries via streaming," says Biarnés. Like individuals, companies can also reserve a room to privately watch a movie or for their employees to compete against each other in a video game.

Cinesa is part of the Odeon group, the largest exhibitor in Europe, which has a presence in 9 countries through 290 cinemas, 2,558 screens and more than 11,000 employees. In 2016, the group was acquired by AMC Theaters, creating the largest film exhibition company in the world.