30% of Netflix content in Europe already comes from the old continent

Netflix It already reaches or exceeds 30% European content in almost all of its main European markets, with the notable exception being the United Kingdom and Ireland, where the figure stands at 27%. This is revealed by the latest study by Ampere Analysis.

The great video on demand platform move forward with firm steps to enforce the directive of the European Parliament approved in 2018, which pointed out the obligation of what so much online platforms such as televisions operating in Europe they have 30% of its content of European origin.

In December 2021, 16 of the 27 markets analyzed were below 30% European. No obstante, la cifra para alcanzar la cuota estaba muy cercana. De hecho, en Reino Unido, Netflix alcanzará el 30% europeo con la adición de solo 408 títulos europeos (o la eliminación de 953 no europeos). Otros mercados como Francia, Bélgica y Suiza necesitarán un número de títulos incluso menor para alcanzar la deseada cuota.

Guy Bisson, director de investigación de Ampere Analysis, reflexiona sobre los principales hallazgos del estudio: "Quietly, while no one was watching, Netflix has increased the proportion of titles in its catalog that are European to the point that compliance with new quota regulations should not have a negative impact on its regional business. The milestone is a reflection of the heavy investment in content outside the US, which is quickly being imitated by other global streaming players. Perhaps more surprising than Netflix's 30% milestone is the fact that some of the newer major studios are already rapidly approaching a similar proportion of European content in their local catalogs.”

Amazon, HBO y Disney

Netflix no es el único agente que está aumentando la proporción de sus contenidos que son europeos. En la actualidad, Amazon también supera la cuota del 30% en Alemania, Suiza e Italia y está a la par con Netflix en el Reino Unido, con un 27% de títulos del catálogo de origen europeo. Otros mercados de Amazon oscilan entre el 16% y el 28% de contenidos europeos.

HBO Max, por su parte, tiene una gran proporción de títulos europeos en sus catálogos locales, con la mayoría de su huella europea que ya supera el 25% europeo. A Disney It still has a little way to go, hovering around the 10% European mark. However, like other global studios and streaming companies, the company has recently increased its local original production activities in Europe.