Mediagenix acquires BeBanjo, betting on management in the media industry

The media solutions provider Mediagenix has acquired Banjo, a technology company that streamlines the editorial and operational aspects of video distribution services with its Movida suite of products.

The acquisition creates a broad portfolio of solutions that combines the Whats'on media business management platform with BeBanjo's Movida VOD-first solution.

The combined companies and solutions will reinforce each other to deliver business management software focused on content to the entire spectrum of media operators, from broadcasters who are increasingly monetizing their content through a variety of new distribution models, to streaming-focused market segments where VOD-first solutions are critical to success.

Media operators streamlining their digital content supply chain will enjoy an even broader choice between a fully integrated enterprise solution and dedicated modules.

The combination strengthens the Mediagenix group's capabilities to respond to media operators' need for agile, flexible and rapidly evolving software.

The acquisition is a logical step for Mediagenix as a global media company and technology innovator, enriching its solutions portfolio and anticipating media companies' need for greater agility, scalability and efficiency. Together, Mediagenix and BeBanjo will be better able to help clients engage audiences, minimize OPEX, and maximize content ROI.

Mediagenix and BeBanjo share a large customer base of iconic media brands who can now enjoy the benefits of the breadth and reliability of the Whats'on platform in combination with the best-in-class VOD-first Movida solution.

François Chabat, CEO of BeBanjo, is delighted that "BeBanjo is joining the Mediagenix organization. Mediagenix will provide BeBanjo with the necessary experience and resources, especially in terms of global reach and commercial capabilities, to accelerate our future growth. Mediagenix also brings its extraordinary experience and deep integration into complex media workflows. And we are proud to bring our strategic and product development expertise, as well as an additional set of cloud-native solutions, to the Mediagenix organization. Mediagenix. The joint product offering will open up new possibilities and bring greater value to our customers. And I am delighted by the shared cultural fit, values and perspective of BeBanjo and Mediagenix. BeBanjo customers and employees will benefit from our union with a major player.”

“I am very excited to welcome the BeBanjo team in these exciting times when the media business is in the midst of a revolution,” he says. Fabrice Maquignon, CEO of Mediagenix.

"I firmly believe that having BeBanjo professionals will be of great added value so that we can lead the technological transformation of media operations around the world. We have the same customer and product focus, and work in an environment of open communication and shared values. BeBanjo's renowned technological know-how and unique experience have allowed them to develop innovative and competitive cloud-native solutions for their clients. Together we will bring even more value to our clients by optimizing the orchestration of their supply chain of contents, improving the return on investment and contributing to its profitability and success,” he concludes.