Avid previews the future of content production at IBC 2022

Offshore production and efficiency in content creation processes constitute two pillars that will mark the future of content creation. Avid is advancing these and many other concepts in IBC 2022.

A large part of the latest solutions Avid are available in the form of demos at IBC 2022 so that all those interested can discover first hand all the possibilities they offer. Among them, stands out Avid Nexis | Edge, a solution for post production equipment that allows collaboration “from anywhere” with a secure and remote access to the media and metadata.

At the same time, the demos of Avid | Edit On Demand will show how this cloud-hosted editing solution has evolved to currently allow virtualized editing sessions which are possible thanks to the support of the protocol SRT (Secure Reliable Transport) in the latest edition of the editing software Media Composer.

Within this area of ​​collaborative workflows, Avid is advancing a preview of high-resolution streaming technology Media Composer for users of Microsoft Teams, achieving a “third monitor” experience that accelerates the review of content by producers, directors and other production personnel.

Changing content production

Avid has in store a significant number of new features built around MediaCentral for all those broadcasters and production companies specialized in creating news and sports content.

Avid Media Production in the Cloud demos at IBC2022 will show how content creation teams can move your workloads to the cloud without compromising your workflows. And it is that MediaCentral, Avid Nexus y MediaCentral | Stream can be deployed in the cloud, which allows users to quickly access, edit and publish content anywhere. This production workflow will be based on the application MediaCentral | Collaborate to plan and grow stories remotely while conducting a Monitoring all aspects of production.

In addition, Avid is advancing the application at IBC 2022 MediaCentral | Acquire, la cual ofrece una gestión de la programación para la ingesta de contenidos a través de un navegador web.

Almacenamiento flexible

Las nuevas soluciones de almacenamiento de medios compartidos Avid | Nexis VFS y Nexis F-series también llegan a IBC por primera vez.

Avid | Nexis VFS permite a los clientes desplegar flujos de trabajo Connections probados en las instalaciones o en la nube, haciendo evolucionar sus operaciones a lo largo del tiempo con un modelo de negocio de suscripción flexible. Por otro lado, la serie F de Nexis representa un importante avance en la evolución de la solución de almacenamiento compartido local de Avid, ofreciendo “un rendimiento y una escalabilidad significativamente mayores”.

Además, Avid ha presentado en primicia su motor de almacenamiento SSD Nexis| F2 de próxima generación, cuyo lanzamiento está previsto para finales de 2022. Diseñado para los flujos de trabajo más exigentes de los medios de comunicación, como el acabado, los VFX y la gradación de contenidos HDR, 4K y 8K, el motor Nexis | F2 SSD ofrece una escalabilidad significativamente mayor, un mayor rendimiento y una mayor capacidad que la solución Nexis | E2 SSD a la que sustituye. Todo el hardware de la serie F de Nexis, incluido el Nexis | F2 SSD, es compatible con todos los sistemas Avid Nexis actuales.

Al margen de presentar todas estas novedades desde su stand, las soluciones de Avid se encuentran en todo el Amsterdam RAI a través de colaboraciones con un importante número de partners: AP, Adobe, ATTO, Aveco, Boris FX, EVS, Haivision, Lenovo, LiveU, MainConcept, Microsoft, Nagra, Nvidia, Octopus, Osprey, StorageDNA, Teradek, TVU Networks, Z by HP, Zixi y x.news.

Avid acelera la colaboración y la producción en Atresmedia

Coincidiendo con IBC 2022 en Ámsterdam, Avid ha hecho público que el broadcaster español Atresmedia dará un gran salto en la colaboración, la eficiencia y la flexibilidad del personal remoto, junto con la capacidad de escalar fácilmente sus operaciones con su transición a las herramientas y plataformas basadas en suscripción de Avid para la producción de contenidos.

Atresmedia has signed an agreement for the updating and cross-grading of existing user positions on the platform Avid MediaCentral and Avid video editing software, ensuring reliability so editors, producers, journalists, assistants and other workflow contributors always have access to the latest Avid capabilities wherever they choose to work.

MediaCentral solutions and Media Composer from Avid connect teams on-premise, in the field, and at home, accessing their remote workflows from anywhere to develop the most compelling stories faster and deliver them across multiple platforms. Avid solutions provide Atresmedia with greater flexibility to scale resources and capabilities in order to deliver the highest quality content within increasingly tight deadlines.

The amount of content that Atresmedia produces for its own channels and shares in other points of sale will continue to increase, so constant evolution of the technical base is essential to always be prepared. Avid continues to provide Atresmedia with the immediate flexibility and scalability that creative teams need to stay ahead of changing content demand.

This strategic project is a natural evolution of the relationship between Atresmedia and Avid in force since 2015, but with the aim of gradually introducing new capabilities and functionalities to improve the user experience, increase efficiency and shorten broadcast time.

Tom Cordiner, Chief Revenue Officer of Avid, stated that "Atresmedia is a very large and at the same time agile company, with a very diverse content production, which has been at the forefront of production innovation for many years. We are very pleased that its strategy to stay at the forefront benefits from the availability of Avid's tools and solutions by subscription."

Atresmedia has also added the benefit of multi-year, company-wide access to the subscription e-learning platform Avid Learning Central. Designed to enable teams and individuals to learn at their own pace and maintain technical proficiency, Avid Learning Central continually updates training on creative tools, media storage and management, and other core functions of production workflows.

Access to the IBC 2022 SPECIAL in Panorama