The production and distribution of content will have a specific area at ISE 2023
One of the main novelties of WHEREAS para su edición 2023 (31 de enero – 3 de febrero) es la incorporación de una zona de producción y distribución de contenidos con más de 70 exhibidores, que mostrarán importantes innovaciones para el ámbito audiovisual.
The new content production and distribution area, located in pavilion 6 of Fira Barcelona Gran Via, will present different experiences by top-level companies. For example, the CCMA will share his production experience immersive y new audio and image transmission systems in its 200 m² stand. In this large space, visitors will be able to see firsthand how they are used 360° cameras to create content. On the other hand, Mediapro Group will display a stand of 275 m² with a great virtual production set to host interviews with top executives and industry roundtables. ISE attendees will be able to see first-hand demonstrations at the content recording using virtual production through Unreal Engine, as well as the later post-production.
Otros espacios de esta zona son el Esports & Gaming Showcase de Roll call, in which LED screens will be combined with technologies to create, capture and distribute video game content; the “VP XR Theater” of Alfalite y Brainstorm, which will present an XR, AR, MR and VR environment using Alfalite VP XR solution and Startracker camera tracking system from Mon-Sys; an installation of I am y Brainstorm; the installation “Screen your creativity” by INFiLED, which will showcase the company's latest LED developments, or a content production and distribution summit offered by IABM.
Mike Blackman, general director of Integrated Systems Events, considera que la llegada de las tecnologías de producción y distribución a ISE corresponde a la evolución de la industria y el propio evento: “Hemos identificado las apasionantes innovaciones que afectan a nuestros mercados y estamos encantados de dar la bienvenida a una serie de nuevas iniciativas que constituyen una muestra de la producción y distribución de contenidos. Agradecemos la colaboración de las organizaciones que apoyan esta sensacional iniciativa y tenemos muchas ganas de verla en acción”.
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