Content production gains weight at ISE 2023

Un total de 1.052 exhibidores de todo el mundo expondrán desde hoy y hasta el próximo 3 de febrero sus últimas innovaciones a lo largo de seis pabellones de Fira Barcelona, en el que es el gran regreso de WHEREAS tras un periodo convulso marcado por la Covid-19.

ISE 2023 no recupera los niveles prepandemia, cuando sumaron los 1.300 stands, si bien encabeza la recuperación de los grandes eventos dedicados al mundo de la integración audiovisual y broadcast.

La presencia en territorio español del evento, así como los planes de desarrollo económico, ha permitido a Spain posicionarse en el ranking como uno los países con mayor presencia, con un 10% of exhibitors. Top the list China with 13%, followed by United Kingdom (11%) and accompanied by industries such as the United States (10%) or Germany (10%). 68,000 pre-registrations They predict an important response from the industry, of which 26% are of Spanish nationality.

ISE 2023 will also host a significant number of new products from brands such as Panasonic, LG, Canon, CODA Audio, Zoom or Samsung, he highlighted. Mike Blackman, managing director of ISE. In this way, the commitment to control the launches and the everlasting webinars begin to remain an anecdote of the past, placing the Barcelona fair as the axis for launches and plans in coordination with Infocomm.

The opening to new verticals, the commitment to a conference program with transversal themes and the renewed enthusiasm for the value of in-person events allow ISE 2023 to achieve the largest exhibition space in its history: 56,870 square meters.

Production and distribution

Apart from the usual spaces dedicated to DOOH or sound, as well as sectors such as corporate, educational or hospitality, ISE 2023 stands out for open directly to content creation in all its functions. Technologies such as virtual production, immersive audio, esports, gaming or all aspects of home entertainment will occupy a leading role throughout the exhibition floor, slightly blurring the barriers between audiovisual and broadcast.

The new content production and distribution area, located in pavilion 6 of Fira Barcelona Gran Via, will present different experiences by top-level companies. For example, the CCMA will share his production experience immersive y new audio and image transmission systems in its 200 m² stand. In this large space, visitors will be able to see firsthand how they are used 360° cameras to create content. On the other hand, Mediapro Group will display a stand of 275 m² with a great virtual production set to host interviews with top executives and industry roundtables. ISE attendees will be able to see first-hand demonstrations at the content recording using virtual production through Unreal Engine, as well as the later post-production.

Otros espacios de esta zona son el Esports & Gaming Showcase de Roll call, in which LED screens will be combined with technologies to create, capture and distribute video game content; the “VP XR Theater” of Alfalite y Brainstorm, which will present an XR, AR, MR and VR environment using Alfalite VP XR solution and Startracker camera tracking system from Mon-Sys; an installation of I am y Brainstorm; the installation “Screen your creativity” by INFiLED, which will showcase the company's latest LED developments, or a content production and distribution summit offered by IABM.

Finally, note that the organization has taken advantage of the opening of ISE 2023 to announce the date of next year's edition: January 30 to February 2, 2024 at Fira Barcelona.