ISE 2023 will have an area dedicated to the production and distribution of content

Pavilion 6 Celebrate Barcelona will host during ISE 2023 an area dedicated to content production and distribution technologies for the pro-AV and systems integration markets.

More than 70 exhibitors will be passed through ISE 2023 (Barcelona, ​​January 31 to February 3) to present their latest solutions. Cameras, camera tracking equipment, mixers, monitors, virtual sets, video networking solutions, intercoms and audio consoles They will occupy a co-starring role for the first time in this event dedicated to the pro-av industry and systems integration. Likewise, those who want to delve deeper into this debut area at ISE will be able to do so through a series of guided tours to the most relevant exhibitors in this area.

Mike Blackman, general director of ISE, explains the because of the initiative: "Numerous vertical sectors, from business and education to retail and hospitality, have begun to create, store and distribute their own video content, and consumer demand shows no signs of slowing down. ISE's content production and distribution offering will show what is possible, allow visitors to explore the technology available to create unique and innovative content, and provide a forum to discuss what is next for this sector."

The presence of production and distribution technologies will be complemented by a lecture series focused on how companies and institutions can make the most of the audiovisual technologies to "attract new clients and improve commitment and interaction with its current client base. Although the bulk of the staff will be confirmed soon, it is already public that BK Johannessen, commercial director of Unreal Engine for broadcast and live events at Epic Games, will talk about how “all roads lead to real time” on Tuesday, January 31 at 5:15 p.m. Specifically, the executive will discuss how content creators are taking innovations from the gaming industry to apply them to their projects.

The area of content production and distribution in pavilion 6 joins the others technological zones in WHEREAS: audio (hall 7); digital signage and dooh (hall 6); lighting and staging (hall 7); multi-technologies (halls 3 and 5); residential and smart buildings (hall 2); and unified communications and educational technology (hall 2).