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Mediapro, together with Eleven DAZN Belgium, will produce the Belgian Super Cup in vertical format on TikTok

Image in TikTok format of the first LaLiga Santander match in this format

For the second consecutive season, Mediapro Group, in collaboration with Eleven DAZN Belgium, will produce in vertical format on TikTok and open to everyone, the Belgian Super Cup that will face Royal Antwerp and KV Mechelen on July 23 at 6:00 p.m.

Mediapro, which has been producing all Pro League competitions since 2020, will deploy a special device for live broadcasting that will have a 4K mobile unit, 12 cameras and more than 30 professionals. The production includes the adaptation of all graphics and a customization of the broadcast designed for all devices and new audiences. Fans will have the opportunity to interact in the broadcast through the live chat, living a unique experience thanks to the interactivity functionalities offered by TikTok.

Grup Mediapro was awarded the Innovation award in the wicket y SportsPro OTT Awards, two of the most notable global events in the sports broadcast and audiovisual technology industry for the broadcast and production of the first LaLiga Santander match in vertical format on TikTok. The match broadcast reached 506,000 unique viewers, 733,000 views, 1.2M likes, 7,000 shares and more than 68,000 comments in the chat.

By, Jul 24, 2023, Section:Television, TV Production

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