TF1 confirms the first details of TF1+, new OTT available in 2024

The current AVOD service and catch-up of the French corporation TF1, MyTF1, will be replaced on October 8 with TF1+, a free OTT platform that will rely on the use of ads to obtain profitability in its proposal.

Rodolphe Belmer, CEO of the company since October 2022, has been in charge of advancing the pillars of this platform in an interview in Figaro, information that will be expanded soon by the official TF1 media.

TF1+, which replaces MyTF1, the premium subscription TF1Max and Salto, the ambitious and unsuccessful Salto (French streaming platform launched jointly by TF1, M6 and France Télévisions), will be accessible through the set top boxes of the operators Orange, SFR and Bouygues Télécom, as well as in the main Smart TV. The service will be completely free, but financed through advertising, a direct response to the recent models launched by Netflix y Disney+.

Belmer has not confirmed the type or quantity of advertisements that will be offered on the platform, but it has advanced the keys to its content: 15,000 hours of programs, including formats such as Koh Lanta o The Voice; 200 family films and 200 series, among which is the long-awaited More beautiful life. This entertainment offer will be completed with a on-demand information model composed of short videos of three to six minutes that They will summarize the highlights of today of the day.

TF1+ is completed with technological innovations like a renewed audiovisual and advertising content recommendation algorithm, based on profiles and use of the platform, and the option Top Chrono, which will generate summaries of the programs that a user has missed, and the duration of the summary can be selected.