Mediaset creates Alba Renai, virtual influencer who will present a format on 'Survivors'

'Supersecretos con Alba Renai' is a new format created for Mitele and the television debut of Alba Renai herself, a influencer virtual created and trained by AI designed by Be a Lion, a subsidiary of Mediaset Spain.

Alba Renai, created and produced last September by the innovation division VIA Talents of Be a Lion, thus becomes the first virtual influencer trained by Artificial intelligence that will present a space associated with a large television format in Spain. In Alba Renai's Super Secrets, a format that the influencer will host every week, followers of the format will be able to access the latest hour of the reality, con unpublished images of what happens in the Honduran Cayos Cochinos and from the particular point of view of this avatar.

This space, whose best moments will be offered in the profiles of Instagram y TikTok of one's own Alba Renai, expands the digital coverage of Survivors in Mediaset España, with the latest news on Telecinco.es and social networks; daily summaries in scoop on Mitele PLUS, and free votes to expel in Mitele. For Mediaset, the inclusion of Alba Renai in a large television format such as Survivors represents an “important step” in the “innovative collaboration between the traditional entertainment and the new forms of digital communication starring an AI.”