ThinkAnalytics' ThinkFAST Debuts at NAB 2024 to Bring Generative AI to Channel Creation

NAB 2024 will host the global presentation of ThinkFAST, an AI-powered content programming solution for FAST channels that has been developed by ThinkAnalytics.

ThinkAnalytics will land in Las Vegas to show its range of solutions, aimed at allowing content library owners to monetize titles with targeted and contextual cross-platform advertising, content discovery and insight into viewer data. Among these tools, the new ThinkFAST, a system that takes advantage of the Generative AI so that getting content rights holders to reduce the curation time of content for FAST channels and manage to improve, in parallel, the engagement of the spectators.

ThinkAnalytics will also show other solutions from its catalog aimed at helping content owners increase the commitment to content with deeper personalization and recommendations, whether these processes are based on Generative AI with elements of voice conversations, or through targeted or contextual advertising. The company will also present success stories such as the use of Think360, solution used by Channel 4 for deliver relevant and personalized recommendations, and increase streaming growth and subscriber loyalty.

Marc Aldrich, CEO of ThinkAnalytics, says the company is “accelerating innovation” through the use of generative AI. Now, these developments come to NAB 2024: "We are very pleased to showcase our solutions for streaming platforms, content rights holders and broadcasters at the NAB Show once again. Our unique products provide innovative solutions to reduce high churn in streaming services, to build FAST channels from content libraries and for the development of targeted television advertising."