BRIGHTCOVE premieres its SDKs for smart tv in NAB 2024

Samsung, LG and Roku's smart televisions will multiply their possibilities for the Broadcast environment thanks to the new SDKs of Brightcove, solutions presented in NAB 2024 that speed up the development and management of native applications for experiences of video transmission OTT and DTC Premium.

The launch of the new Software Development Kits (SDK) seeks to unlock advanced functions within the framework of players of Brightcove. Among them, functions of Content protection, monetization and report generation Analyticals.

The company has developed these solutions thinking about advertising needs, admitting the insertion of ads on the client's side and the server side (CSAI, SSAI) and integrating them with digital advertising partners. BrightCove SDK SDK also improves the management of means and offer sophisticated functions of Content safety, such as multiformate DRM compatibility, reproduction rights restrictions and HDCP Fallback, allowing the safe delivery of premium content on all platforms. Additionally, BrightCove's SDK for Roku meets the Roku advertising framework (RAF), which facilitates the certification process to customers.

The SDK have integrated BrightCove insights solutions. This knowledge, driven by the use of SDK for Smart TV, allows media companies Optimize advertising breaks, improve the performance of the players, identify the performance trends of the contents, identify the cause of the transmission quality problems and measure the impact on the participation of the spectators, all to inform and enrich content strategies, monetization and distribution. In addition, smart TV SDK They automatically collect and report of the details of the session that affect the satisfaction of the spectator at scale, which provides a clearer image of the general streaming service.

Together with the SDK launch for Smart TV in NAB 2024, BrightCove has joined strength with an extensive list of video application developers to offer options to media companies that wish to reach the spectators wherever they are. The list is made up of agents such as Accedo, Applicaster, Appsfactory, Arx.net/SoEasyTV, Enveu, Pulselive, Spyrosoft BSG, Robosoft Technologies y TV2Z.

The Smart TV SDK add to the already highlighted BrightCove, which currently serve web platforms, Android, Android TV, Fire TV, iOS, iPad OS and TVOS.