EGEDA and CEOE: AI, employability, audiovisual day...

The event “New challenges and tools in hiring in the audiovisual and video game sector”, an initiative of EGEDA organized at the headquarters of the CEOE, has defined and analyzed the current situation of both sectors, addressing their main challenges and needs.

The day, opened by Antonio Garamendi, president of CEOE, and Enrique Cerezo, president of EGEDA and president of the Culture and Sports Commission of CEOE, has had the presentation by Carlos Canto, CEO of SPSG Consulting, from the study “Training needs in the audiovisual sector”, carried out with the technical assistance of SPSG, GfK and Barlovento, in which the most relevant milestones and challenges for the industry were highlighted from the point of view of training, hiring and employability. In this, the irruption of the Artificial intelligence and learning how to manage it for job creation was raised as one of the main challenges to be faced by audiovisual and video game professionals, being the main issue of concern for the 82.7% of managers.

Likewise, the boom in series and other television formats was pointed out by the managers interviewed as generators of a very prominent part of the future audiovisual employment, marking a historical difference in a market where the disparity between the professional profiles demanded by the market and the lack of training for them stands as another of the great challenges to be faced. With a 84% difference (gap) between the educational offer and the labor demand of both industries, the technical skills most in demand in the sector and with the greatest capacity for projection were virtual production, AR and VR, applied technologies and specialization in the video game sector.

According to the report, most jobs will require advanced technological skills over the next five years, with a clear focus on skills linked to artificial intelligence, augmented reality and other emerging technologies. Attitudinal competencies (“Soft skills”) and management aptitude competencies will be key features in the future of audiovisual employability and therefore values to be reinforced in the training process prior to going to market.

AI, solution to the challenges of the sector

Against this context, at the EGEA and CEOE conference the advantages of the new employability platforms based on AI, aimed at finding the required profiles more effectively and used by 30% of companies to optimize recruitment. As an example, the case of Platinum Employment, an initiative that has emerged “in record time” as “the largest pool” of audiovisual and video game talent from all over Latin America.

After the presentation, two round tables They gathered, first of all, Immaculate Benedict, director of the Department of Tourism, Culture and Sports of CEOE; Jordi Bosch, president of Pate and Banijay Iberia; Daniel Dominguez, founder of Rocknpeople; Maria Luisa Gutierrez, president of AECINE, and Jose Maria Moreno, Secretary General of AEVI, to discuss “New challenges in hiring talent in Audiovisual and Video Games”.

This was followed by the table dedicated to “The latest technologies as tools to facilitate the hiring of talent”, in which Juan Torroba, CEO de beWanted; Iban García del Blanco, jurist (specialist in Digital Law) and former MEP rapporteur of the European Artificial Intelligence Law; Cristina Morales Puerta, talent director for ICEX Internalization; Juan Manuel Rueda, counselor and Senior Advisor, expert in people management, organization and transformation processes, and Rafael Sánchez Jiménez, director of Platino Empleo, shared some of the needs and benefits of searching for employment through the use of new employability tools, placing special emphasis on the employment formula. pool of talent.