Countdown to 3Cat's information revolution with IP set

3Cat, with the objective of adapting to the new habits and consumption needs of citizens, is completing a complete renewal of its news proposal with the creation of a new information platform and the premiere of a new IP news set with “pioneering and unique” systems in the world.

The new bet of 3Cat will take shape with the creation of a new information platform under the new brand 3CatInfo, which, for the first time, will allow citizens to have quality personalized information through a new website and a new app, with a new technology that will reinforce the commitment to video and audio, and which aims to become the citizen's information reference service throughout the day. In this way, 3Cat is committed to a model that respond to current and future challenges such as the overabundance of content, brands and offers, the proliferation of fake news, the growth of digital consumption and the decline in interest in information. The Catalan corporation also plans to open specific social media channels y information bulletins to reach new audiences in the first quarter of 2025.

On the other hand, and for the first time, daily news programs and news programs such as the mornings y Més324 will share a same set and environment with the aim of reinforcing the informative seal. This transformation will be carried out in the new news set, equipped with a new IP technology. Among the technological innovations in this space, its robotic cameras, “pioneers and unique in the world”, and the replacement of the traditional chroma by physical screens, including a large vertical screen designed to adapt to digital consumption.

This project, which has been proposed in phases, seeks to position 3Cat as a reference within the “global panorama” of information thanks to a model of treatment of information content that will explain current events from the vision of public service, in context and analysis. This renewed strategic design has included the participatory process of the newsrooms, is framed within 3Cat's strategic projects and claims a own value proposition that "differentiates" it from other media: "quality of formats, brave journalism with its own perspective and personality, which is committed to proximity and connection with the country and, at the same time, with the vocation for international information."