RTVE monopolizes the top 30 most viewed broadcasts of 2024

The 1 (RTVE) monopolizes the top 30 most viewed broadcasts of the year thanks to a total of 28 sports broadcasts belonging to Euro 2024 and the Copa del Rey final, according to the latest study by Windward Communication.

The most viewed broadcast was the post of the final between Spain and England on July 14, which got a screen share of 79,1% bringing together more than 14 million viewers. They sneak into the top Newscast 2 on June 20, 2024, with a 49.4% share, and the votes of the Eurovision Song Contest on May 11, with 52.1%. By removing sports content from the equation, Antena 3 enters the podium with several broadcasts of Pasapalabra y The Anthill, which coexist with emissions of The Revolt. The golden minute, yes, was for the sport: 15.8 million viewers, and 84% of the screen quota, they gathered in front of the television at 10:53 p.m. on July 14, 2024 to celebrate Spain's victory in the European Championship against England.

In the section of the series, leads the shortlist of hearings Dreams of Freedom (Antena 3), with 1,860,000 viewers, followed by The Law of the Sea (La 1, 1,544,000 spectators) and The Promise (La 1, 1,292,000). In the area cinematographic, the 10 most viewed tapes correspond to broadcasts of The 1: Columbus DNA: its true origin (2.091.000), The worst neighbor in the world (1.812.000) y Coda (1,665,000) lead the classification.

Antena 3 leads, RTVE comes back and Telecinco does not see the light

Regarding the ranking of chains in 2024, Antenna 3 maintains a healthy first position with an average share of 12,6%. Of course, the chain achieves this data despite a 0.7% decrease compared to 2023 data, the largest drop of all television in Spain. The stronghold of the group Atresmedia no ha podido aprovechar el hundimiento de Telecinco, which with a new decrease of 0.5% reaches its historic low with a 9.9% share, although it maintains the third position in the ranking. The 1, for its part, takes advantage of the momentum of sporting events and the success of its new Access prime time to grow a 0,8% and hang the silver medal with a 10.5% of the share.

Las autonomous They share a great fourth position, despite a drop in 0,4 %, which places them at a total of 8.1%. In a year of rising The Sixth (+0,1%, 6,4) y Four (+0.3 5.5), which achieve fifth and sixth position, also highlight the historical highs of Atreseries (+0,2, 2,0), BeMADtv (+0,4, 1,8), DKiss (+0.1, 1.3) and one Ten (+0.4, 1.3) driven by Not even if we were Shh and its commitment to its own production.

Caída del consumo lineal y auge de la televisión conectada

At the same time traditional television is going through the worst data since there has been contemporary audience measurement, it increases hybrid consumption. In 2024, the number of people who watched traditional television daily, at least one minute, has dropped to 27.4 million people: and 58.8% of the population Spanish over 4 years old.

This data, which represents a drop in 2,7% compared to 2023 data, it contrasts with the growth in the number of people who have made a hybrid use from the small diary screen: 13 million, or what is the same, the 27.9% of the total public. The growth compared to 2023 is spectacular: a 9,7% mayor, which means 1.1 million more people. These data, accompanied by a digital strategy of traditional broadcasters that has resulted in the launch of new products for online and non-linear consumption models, shows that the television continues to be a point of information and entertainment fundamental for the Spanish population, although not in the most traditional consumption models.