Shusuke Aoki, new CEO and general manager of Panasonic Connect

Former Director of Transformation, Shusuke Aoki, will take the lead of Panasonic Connect Europe with the aim of helping its clients to face current socioeconomic challenges through technological innovation from the Wiesbaden (Germany) headquarters.

Aoki, who has lived and worked in Europe for the past 14 years, will lead the organization to help its European clients overcome current socio-economic challenges by employing the latest technological innovations. With a extensive experience in B2B (business to business) y B2G (business to government), Aoki has successfully led turnkey solutions sales, systems engineering, marketing and transformation teams in Japan, the United States and Europe before assuming this role. It will be thesuccessor of Hiroyuki Nishiuma, who successfully ran the business during the pandemic.

"European companies face a number of complex challenges, including energy and pricing pressures, as well as supply chain disruption in a context of geopolitical uncertainty. Panasonic Connect Europe will help organizations overcome these challenges by implementing transformative technology solutions," says Aoki.

The organization, focused on the business sector (business-to-business) and the public sector, offers its clients a range of innovative products, systems and integrated services. In the manufacturing sector, it is contributing to the automation of factories from the reception of components, through production, to distribution. In supply chain, it is combining revolutionary artificial intelligence solutions from its subsidiary BlueYonder with edge network technologies, such as sensors and robotics, to reinvent the way its customers operate. Its rugged Toughbook tablets, laptops and immersive solutions are transforming the productivity of mobile workforces. Finally, in the sectors of Entertainment, Education and Corporate, its audiovisual, collaboration and broadcast technologies are helping to reinvent how these sectors function.

“Through our constant focus on product innovation and service improvement, we will help our customers become more efficient, productive and profitable, enabling them to use the most advanced technologies to remain agile and gain a competitive advantage in their sectors,” adds Aoki.