Dish Network Optimizes Your Editorial Decisions with ThinkAnalytics' Think360 Platform

The Think 360 content discovery solution, a development of ThinkAnalytics, will allow Dish Network Optimize your editorial operations, accelerate time to market, and drive viewer engagement.

Taking advantage of processes artificial intelligence, and smart search engine and a set of enriched data with the 40,000 labels ThinkAnalytics video metadata, Dish will use the platform Think360 to automate the tagging of your content, ultimately improving better, more personalized content recommendations for subscribers, including usability options such as voice search.

To facilitate these processes, the solution benefits from proprietary AI from ThinkAnalytics, which will be integrated into the entire service discovery workflow Dish, Sling TV y DISH Anywhere, both by satellite and on OTT platforms. Additionally, Dish operational teams will use the panel ThinkInsight to “better analyze the business” and “improve the customer experience.”

Seth Van Sickel, senior vice president of product and operations at DISH, believes that “in today's competitive market, it is crucial to have the most advanced tools to offer a great user experience.” “ThinkAnalytics solutions will not only improve our operations, but will also provide us with actionable information through ThinkContentExplorer, driving better decision making,” he emphasizes.

On the other hand, Greg Riker, senior vice president of ThinkAnalytics, welcomes the arrival of its services to Dish: "We are delighted to partner with Dish to improve the overall viewing experience, making content participation easier, more rewarding and boosting brand loyalty. Our solutions allow publishers and content curators to maximize the value of their content investments, quickly and efficiently."