Broadpeak: Monetization for Content at NAB 2025

Addressing advanced dynamic ad insertion and shoppability; transition to OTT environments, and secure and optimized video delivery, Broadpeak will show in NAB 2025 (April 6-9, Las Vegas) its ability to multiply the value of content in an era of consolidation of digital environments.

During NAB 2025, Broadpeak will show your SSAI solution (server-side ad insertion), aimed at delivering targeted ads. Now also available as a hybrid option, users will be able to benefit from the elasticity offered by cloud environments, improving revenue generation in the process.

The company will also exhibit its solution Click2, which allows viewers to click directly on interactive ads within video streams (receiving a mobile notification), as well as their L-banner, which allows ads to share the screen with the main video, allowing for continuous viewing while displaying brand messages, promotions, or interactive elements. In addition, with the Spot2Spot, content providers can substitute targeted ads within a live ad break.

In parallel, Broadpeak will exhibit its solutions to facilitate the transition to OTT to all kinds of television channels; its latest developments of Multi-layered security, including tokenization, threat detection, IP blocking, DRM, or watermarking, or its tool Multicast ABR, which reduces bandwidth in the context of live delivery via the Internet. In addition, the company will present the advantages of EdgePeak, A product that enables operators and content providers to build a large-scale, highly secure CDN around comprehensive APIs to deliver services at scale. At the heart of this solution is Broadpeak's latest high-performance cache (HPC), which delivers more than 1Tbps performance and energy efficiency.