3CAT acquires the artimo de Ross robotic cameras system

Within the framework of NAB 2025, Ross Video It makes known that the Catalan Broadcaster 3Cat has become the first audiovisual company in the world to acquire its latest -generation robotized camera system Artimo (acronym for "art" and "motion", "movement" in English).

Paulí Subirà, 3CAT image leader, emphasizes that "we bet on something that, for the moment, will only exist in our country. The first robots that have been manufactured in the world will be on our set. It is a leading and new technology to be able to explain differently and better the contents we normally do."

Artimo's acquisition is framed in the project of the New news model that 3cat will start from next autumn. At first, 3CAT has acquired cinco robots of the Canadian brand.

This innovative robotized camera system, which allows to capture high quality images, is designed to move delivery on any set of realization, offering a Great versatility of camera angles and movements and providing more artistic and creative realization solutions. Through the integration of Five Artimo Robots, 3CAT will significantly improve their issuance, offering visually more attractive and technically sophisticated content to the audience.

This strategic investment It emphasizes 3Cat's commitment to continue betting strongly on innovation, staying at the forefront of the audiovisual and continuing to offer the best service to the audience, always putting the technology at the service of the contents and of a quality journalism, rigorous and adapted to the new forms of audiovisual consumption.