3Cat acquires Ross's Artimo robotic camera system

Within the framework of NAB 2025, Ross Video announces that the Catalan broadcaster 3Cat has become the first audiovisual company in the world to acquire its state-of-the-art robotic camera system Artimo (acronym for “art” and “motion”, “movement” in English).

Paulí Subirà, head of Image at 3Cat, highlights that "we are betting on something that, for the moment, will only exist in our country. The first robots that have been manufactured in the world will be on our set. It is cutting-edge and new technology to be able to explain differently and better the content that we normally do."

The acquisition of Artimo is part of the project of new news model that 3Cat will launch starting next fall. Initially, 3Cat has acquired cinco robots of the Canadian brand.

This innovative system of robotic cameras, which allows high-quality images to be captured, is designed to be able to move around any production set, offering a Great versatility of camera angles and movements y aportando soluciones de realización más artísticas y creativas. Mediante la integración de cinco robots Artimo, 3Cat mejorará significativamente su calidad de emisión, ofreciendo a la audiencia unos contenidos visualmente más atractivos y técnicamente más sofisticados.

This inversión estratégica subraya el compromiso de 3Cat de seguir apostando con fuerza por la innovación, mantenerse a la vanguardia del audiovisual y seguir ofreciendo el mejor servicio a la audiencia, siempre poniendo la tecnología al servicio de los contenidos y de un periodismo de calidad, riguroso y adaptado a las nuevas formas de consumo audiovisual.