Avid announces strategic collaboration with AWS at NAB

Avid signs a strategic collaboration agreement (SCA) with Amazon Web Services (AWS), to deliver a cloud-based production framework that helps film and television production companies address challenges such as rising costs, shrinking budgets, and increasing complexity of workflows.

Avid's new production framework on AWS, launching at NAB 2025, offers studios, broadcasters and streaming services unprecedented access to Avid post-production solutions, including video editing software. Avid Media Composer and storage Avid Nexus and AWS.

Unlike traditional on-site post-production models, which require a heavy upfront investment, Avid's new production framework on AWS offers enterprise class security, compliance and scalability without problems. The framework allows film and television production companies and post-production facilities reduce infrastructure complexity, cut operational costs by up to 40% and reduce deployment time by approximately 60% through automated workflows. The framework also addresses the skills shortage many production teams face by providing remote access to global talent.

Avid's new production framework on AWS enables rapid deployment of production environments, in hours instead of days or weeks, by using templates for specific project needs. This turnkey solution transforms traditional production workflows by enabling efficient, scalable and secure cloud-based operations.

Wellford Dillard, CEO of Avid, comments that "Moving post-production to the cloud means we offer creative teams faster, more efficient workflows and real-time collaboration, making it easier than ever for them to view and access media, and eliminate wait times that interrupt the creative process and flow. At Avid, we know that every timeline tells a story, and we are committed to helping creators craft and tell their stories, and capture inspiration anytime, anywhere."

Avid's production framework on AWS will be available at AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, purchase, and deploy software that runs on AWS. Throughout 2025, offers for film, television production companies and companies will be expanded, including advanced training programs.

“The collaboration between Avid and AWS helps set a new standard for efficient global content production,” he says. Chris Blandy, leading strategy and business development for media and entertainment at AWS. "Together, we are empowering the media and entertainment industry to accelerate the pace of content deployment and delivery. The Avid production framework on AWS will eliminate costly operational burdens and help maintain professional management standards for post-production."

Through collaboration with AWS, Avid is committed to delivering solutions that ease the complexities of production. Avid's AWS-based solutions bring creators closer to content and provide all the tools they need to increase efficiency. Global news, sports and post-production teams can improve collaboration, streamline workflows and effortlessly meet release deadlines, while simultaneously working on projects in secure, scalable, flexible, and rapidly deployable environments.

Wolftech integration with MediaCentral

Also based on AWS and presented at NAB 2025 we find Wolftech News. Wolftech is an Avid company that enables newsrooms easily manage workflows focused on stories. Teams work together faster, spurring creativity from idea to data through cross-platform content delivery.

For the first time at NAB, we can attend the first public demonstration combined of its workflows with solutions from Wolftech. From former clients of MediaCentral needing a comprehensive, integrated, story-driven news production environment, to newsrooms looking for a powerful workflow management system, visitors will see the possibilities Avid offers to meet the need for maximize creativity, ensure resource efficiency and enable cross-platform story delivery on a secure and flexible cloud-based infrastructure.

In the area of post-production, Avid continues to demonstrate its purpose of transforming workflows by integrating environments cloud, tools based on IA and functions of improved collaboration. Likewise, the company is focusing on how the shared storage solution Connections It allows teams to collaborate in real time as if they were working locally, using shared files in the cloud to reduce latency while delivering a high-definition workflow.

During these days in Las Vegas, Avid has organized a series of meetings with professionals of the caliber of Myron Kerstein (Wicked), Dean Zimmerman (Deadpool and Wolverine), Sam Restivo (Gladiator 2) o Mark Hartzell (Dune: Prophecy).