Avid opens new horizons by opening collaboration with Adobe Premiere Pro

Editors can now easily access Avid asset management and storage within their Adobe Premiere Pro workflows.

Avid is breaking new ground by allowing content creators and video editors who use Adobe Premiere Pro Collaborate seamlessly in Avid-based production environments.

The next release of Avid MediaCentral Panel for Adobe Premiere Pro, a lightweight software plugin that allows users Premiere Pro editors connect with news and sports post-production workflows, will offer all the benefits of Avid storage, asset management and team collaboration. This integration allows editors to navigate, search, access, and edit content and metadata without ever leaving Adobe Premiere Pro.

The latest version of the Avid MediaCentral platform with MediaCentral Panel for Adobe Premiere Pro enables digital-first content creators to access the linear production team's media library, share their assets and projects, and collaborate with other editors and content contributors anywhere in the world. This enables a more efficient media production workflow environment, allowing teams creating content for digital platforms, social media and marketing to easily share and deliver content on the same infrastructure used by broadcast teams.

A bridge between two communities

Ray Thompson, director of marketing for broadcast and media at Avid, comments that “we are creating a bridge between the two largest communities of users of professional creative tools and solving common problems that get in the way of everyone trying to evolve faster and work more collaboratively.”

"Today, digital-first production teams and marketing departments that rely on Adobe Premiere Pro can work seamlessly in Avid production environments by leveraging industry-proven production, storage and asset management solutions to easily find, edit, share and distribute content. We just started working with Adobe to make improvements that we know our users will appreciate," he adds.

For its part, Van Bedient, director of strategic development at Adobe, recognizes that "creators and editors want powerful creative capabilities in the storytelling process, but they also want speed to get great content out as quickly as possible. The Media Central | Dashboard for Adobe Premiere Pro enables powerful collaboration workflows in Avid production environments, allowing creatives to keep pace with the demands of news and sports content production."

To simplify complex management in news productionMediaCentral Panel for Adobe Premiere Pro brings high levels of real-time remote collaboration and security that allows Adobe Premiere Pro users to work on projects within the Avid Nexis storage solution on-premise or from a remote location. With phonetic search, cross-platform delivery, and send-to-play, new media and asset management capabilities give global news organizations the ability to add Adobe Premiere Pro clients more seamlessly.