Amagi exploits the potential of AI with Smart Scheduler

Smart Scheduler has been the great novelty of the presence of Eggs in NAB 2025, an event in which the company has also shown the latest generation of the Amagi Now platform, aimed at content owners and aggregators

The new Amagi Smart Scheduler It is defined as a solution of programming content driven by IA and designed for automate and optimize channel programming. Taking advantage of processes machine learning (ML) y automation, Smart Scheduler aims to help content teams streamline scheduling workflows, improve operational efficiency, and drive greater audience engagement and monetization.

The solution offers two smart programming modes. While a fully automated mode generates optimized programming with a single click using ML models trained on historical audience data, content affinity and audience trends, the Rule-based automation mode allows content teams to define custom rules and programming preferences, as well as audience and other key metrics. In both cases, the editorial schedule is maintained, ensuring that content teams can review, refine and adjust schedules as necessary.

In any case, Amagi Smart Scheduler takes advantage of the historical content performance, metadata, audience trends, and social and engagement signals to optimize scheduling, providing an intelligent data-driven approach. The solution is built on the basis of Argoid AI, a company acquired by Amagi in December 2024.

The new generation of Amagi Now, at NAB 2025

Amagi also took advantage of its presence at NAB 2025 to share the latest news from Now, SaaS platform designed to unify Amagi's content preparation, broadcast, distribution and monetization capabilities for FAST and VOD in one unique modular experience. With the latest updates to Now, content owners can simplify operations, drive efficiency and accelerate monetization, all from a single platform powered by artificial intelligence tools.

The highlights of the new version of Amagi Now They are your unified operational view, a dashboard that delivers trends and performance data in real time; improved workflows to manage metadata ingestion, quality control, and enrichment; scheduling and personalization thanks to features like Zero Slate, and monetization and analytics that provides “improved insights” into performance across all distribution channels.