Paolo Vasile joins the Board of Directors of Sociograph Marketing Science

Sociograph Marketing Science, a consulting firm specializing in market research with a service based on an exclusive analysis system, developed 'in-house', to carry out market studies with scientific data, continues its international expansion phase with the incorporation of Paolo Vasile, former CEO of Mediaset España, to its board of directors.

Basil, film and television producer, communication manager and leader of the audiovisual group for nearly 25 years, will put his experience at the service of this label from the region of Castilla y León as independent director, a role that will allow him to participate in strategic decisions to promote the company in foreign markets. With extensive experience in measuring audiovisual and cinematographic pieces ('pre-test' of characters, plots and trailers, among others), this company works in fields such as branding, audiovisual, retail, ideas, products, services and behavioral analysis, among others, to maximize the profitability of communication.

Born in Rome (1953) and an anthropologist by training, he began his experience in the world of communication in Italy, both in film and television. At the end of the 80s he joined the Mediaset Group, led by Silvio Berlusconi, eventually holding the position of deputy director. In 1998, he assumed command of Mediaset Spain, replacing Mauricio Carlotti, a responsibility he holds until 2022, at which time he steps aside after more than twenty years of success for the Fuencarral group and being one of the most important figures in the Spanish audiovisual sector.

The official presentation of the agreement and the neuroscientific itinerary of Sociograph por los mercados europeos será el 18 de septiembre en Valladolid, durante el III Congreso Nacional de Marketing Science, punto de encuentro empresarial y académico para analizar el estado del arte de la neurociencia aplicada al mercado.

Para Sociograph, la entrada del considerado “arquitecto de la televisión” supone un salto cualitativo, un “paso de oro” en su plan de expansión internacional, como así lo ha definido Enrique Hornos Redondo, CEO, al disponer de una “fuente de conocimiento sin igual” del sector audiovisual.