Sociograph Marketing Science incorporates Manuel Villanueva

After the signing of Paolo Vasile, the market research consultancy Sociograph Marketing Science incorporates Manuel Villanueva, former Content Director of Mediaset España, to its board of directors.

Villanueva will thus be reunited on the board of directors with Paolo Vasile, with whom he shared a professional journey at Mediaset España for more than 20 years. Together they have had the longest leadership era in memory in commercial television in Spain, with a unique business profitability in the European audiovisual sector.

The Castilian-Leonese company reinforces its business structure by adding a new reference in the audiovisual world to enhance its strategy in audiovisual research and work in new verticals where applied neuroscience has potential.

A native of Marín (Pontevedra), Villanueva is an example in the world of communication, with proven and extensive experience both in television, in which he has held positions of responsibility at Televisión de Galicia, Telecinco, Canal +, Antena 3 and Mediaset España, and in radio, where he worked at Radio Pontevedra (Cadena SER), Radio 80 Pontevedra and the Galician Autonomous Radio. He has also collaborated in the press, specifically in the publications Diario de Pontevedra, Faro de Vigo, La Región, La Voz de Galicia, El Mundo, Revista Tapas, Nius, and currently maintains a blog in Mediaset Gastro, under the name Gastronomic Roadrunner.

In the field of teaching, Villanueva has taught classes at the San Antonio de los Baños Film School (Cuba), the Santillana Foundation-University of Salamanca, in the Master of Production at the Complutense University of Madrid and in the Master of Content Management at the European University.

Sociograph is a consulting firm specializing in market research with a service based on an exclusive analysis system, developed 'in house', to prepare market studies with scientific data. With extensive experience in measuring audiovisual and cinematographic pieces ('pre-test' of characters, plots and trailers, among others), this company works in fields such as 'branding', audiovisual, 'retail', ideas, products, services and behavioral analysis, among others, with the aim of maximizing the profitability of communication.