Mediacoach (LaLiga) becomes Sportian Performance

The alliance between LaLiga y Sportian, sports division of They are gloating which in recent seasons has worked together with competitions and clubs, is manifested in the evolution of Mediacoach to Sportian Performance, which thus begins a new stage with a global ambition.

Born in the 2010/11 season as a pioneering initiative of LaLiga, Mediacoach It has established itself as a pillar of performance analysis in Spanish football. It has transformed the way in which Clubs prepare, compete and evolve, providing technical teams with tools of advanced tracking, tactical visualization and video analysis in real time.

During this period, the Spanish teams have developed an innovative data-driven approach to physical and tactical preparation. As an example of its impact on global football, the platform's users have achieved 16 European titles, in a cycle of unprecedented success in modern football.

Under his new name, Sportian Performance It will maintain all the functionalities that have made it an indispensable tool for Clubs, while incorporating new modules and solutions that will allow further progress in data analysis applied to performance. From tactical cameras and video review systems to next-generation data visualizations, Sportian Performance brings together key solutions for high performance on a single platform. Currently, it is capable of capturing more than 3.5 million data per match, generate more than 6,400 unique metrics and contribute to the production of more than 112,000 analytical reports each season.

Sportian will assume the development and evolution of the platform together with the new department Football Intelligence & Performance of LaLiga, working in close collaboration with the 42 clubs in the competition. This team will continue to provide ongoing support and organize work sessions with the Clubs to present new functionalities, thus reinforcing LaLiga's commitment to equitable, rigorous and top-quality access to technological solutions.

“This name change marks not only a renewal of identity, but a reaffirmation of the commitment to the future of football: a future driven by innovation, science and data as engines of evolution of the game,” he remarks. LaLiga.