ITV adopts Ooona for its location and accessibility needs

The British ITV has adopted Oona Integrated to optimize your location and accessibility workflows. The platform is currently being rolled out across ITV's Access Services operations.

ITV is one of the world's leading content creators and distributors. It is the UK's largest commercial streaming distributor and provider and has an international presence in 13 countries, as well as a global distribution network. Committed to creating immersive entertainment experiences that connect with audiences around the world, ITV relies on its location and access services to reach millions of viewers around the world.

The adoption of Ooona Integrated represents an important step in the improvement of access and location infrastructure from ITV. The platform provides a secure and scalable environment to manage translation and accessibility services, enables real-time workflow monitoring, and streamlines user authentication with SSO. It also allows the ITV team to benefit from advanced team collaboration features, such as task division, integrated watch folders, and the latest features in the Ooona toolkit, including automated quality checks and integration with a growing number of third-party AI solutions to improve productivity.

David Padmore, Director of Accessibility at ITV, says: "We chose Ooona because the team really understands our access services and localization workflows, and the platform supports them as standard. Additionally, the Ooona platform allows us to take advantage of advances in AI and automation within a secure environment, as we seek to optimize our production processes."

“We are proud to collaborate with ITV on their localization and accessibility needs,” he adds. Wayne Garb, co-founder and CEO of Ooona. “Their decision to adopt Ooona Integrated reaffirms the value our platform brings to leading content producers striving for operational efficiency in the rapid delivery of world-class content with high quality standards, in any language or format.”