Atresmedia will adapt The Box, a reality show with boxes and celebrities

The Norwegian phenomenon 'The Box', premiered on TV2 with great success with the public, lands in Atresmedia to lock 12 celebrities in individual boxes and then face them with all kinds of challenges.

The Box it's a novedoso reality competition starring 12 celebrities. In each installment of the program, when the doors of the boxes that give the format its name open, they will find themselves in the middle of a completely unexpected challenge that they must understand and resolve without prior instructions, clues or context. The protagonists will have to forge alliances to overcome the challenges that are presented to them.

Every episode of The Box presents two evidence (one individual and one group) and a final duel. In each delivery, the loser of the final duel leaves the competition. In the final episode, four contestants face off in the final challenges. Only three make it to the ultimate test: choosing one of three identical boxes. Only one contains the grand prize of 50,000 euros.

In just a few months, the reality show has become a great success and a true television revelation throughout the planet: it is the format released in 2025 which has more international adaptations. It debuted with success last January in Norway (TV2), becoming the most watched premiere of the channel and has already been renewed for a second season. Its relevance has been replicated in other countries such as Denmark (TV2), where the program has also triumphed, closing its first season with maximum audience and in Finland (Four), where it has also been a success. Other large European chains such as ITV1 (United Kingdom), TF1 (France), RTL4 (Holland) or TV4 (Sweden) are already preparing their respective adaptations.