Publiespaña will market the advertising of Squirrel's DTT channels

Publiepaña closes a strategic agreement with Squirrel for exclusive advertising marketing starting January 1, 2026 of the three DTT channels published by the company: Squirrel, Squirrel Dos and BOM Cine.

This alliance will allow the commercial subsidiary of Mediaset España to expand and diversify its commercial portfolio of free-to-air television media, with the incorporation of three new channels with a specialized content strategy in film, fiction and entertainment, and offer advertisers and media agencies new possibilities for optimizing coverage, affinity and segmentation within the DTT and Connected Television (CTV) ecosystems.

The collaboration between Squirrel and the Mediaset España subsidiary reinforces Publiespaña's position as one of the main advertising marketing operators in our country, while laying the foundations for the joint development of innovative advertising solutions, aligned with the evolution of audiovisual consumption and audiences and for the benefit of its clients both in the local market and internationally.

Davide Mondo, CEO of Publiespaña, highlights that "this agreement reinforces our growth and consolidation strategy as a reference operator in the audiovisual advertising market. The incorporation of Squirrel Media channels to our portfolio allows us to offer advertisers a high-quality environment, with attractive content and a flexible commercial proposal, aligned with the evolution of television consumption and audiences."