Publiespaña markets its new 3D advertising spaces, designed for L formats

The grill of Mediaset Spain already integrates the new L format with 3D elements of Publiepaña, a development created together with NO.MAD Project that seeks to elevate and maximize the visual impact and brand experience on television and digital environments.

Nordes, the premium gin brand, with its launch Nordés 0.0 (non-alcoholic) by the agency T2O, y McDonald’s, together with the agency OMD, have been the first two major advertisers to have opted for these pioneering new advertising formats in Spain. Both have been developed together with NO.MAD Project, creative and production partner specialized in advertising experiences that combine technology and creativity both physical and digital for brands, agencies and media, which has been in charge of converting the designs into a 3D environment “fully integrated” into the advertising ecosystem.

With this launch, Publiepaña aims to reinforce its position “at the forefront of the market” as a “reference in innovation”, combining technology, creativity and efficiency advertising; betting on new languages ​​that maximize the notoriety, attention and memory, and offering advertisers and agencies exclusive tools and the development of differential formats.