MCR redoubles its commitment to broadcast by incorporating Panasonic solutions into its catalog

The wholesaler MCR begins marketing the full range of Panasonic Broadcast & ProAV, which includes, among other solutions, ENG, PTZ, studio, box and video mixers cameras.

MCRPRO, the professional audiovisual solutions division of MCR, has closed an agreement with Panasonic Connect Europe for the distribution in Spain of its complete range of soluciones de Broadcast & ProAV. The wholesaler expands its proposal in the professional audiovisual market with a high-value portfolio, aimed at environments such as television production, live events, corporate, education or advanced AV integration.

From now on, it will market the complete Panasonic range, which includes, among other products, cameras Professional PTZ, ENG, studio, box and video mixers. This will allow the wholesaler to reinforce its positioning in the broadcast and professional video segment, offering its clients a more complete and specialized catalogue.

Pedro Quiroga, CEO of MCR, considers that "this agreement with Panasonic represents a strategic step for our professional division of PROAV. Incorporating such a consolidated and recognized range in the audiovisual market allows us to continue growing in a key segment and offer our clients high-level solutions in increasingly demanding professional environments."

From Panasonic Connect Europe They highlight that "having a partner like MCR, with solid experience in the channel and a strong implementation in the Spanish market, is key to continue promoting the growth of our professional video solutions. Their knowledge of the channel and their distribution capacity provide great value to bring our technology closer to a greater number of clients."