Top 100 of the most viewed videos on the Internet in 2009

Used as a viral marketing tool, or as a social expression for video fans, the fact is that video consumption on the Internet has skyrocketed in the last year. But, for the content industry, is the Internet an opportunity or a threat?

To start the year on a curious and carefree note, the North American portal Gawker.Tv has prepared a Top 100 of the most viewed videos in 2009 that have become true mass phenomena.

Used as a viral marketing tool, or as a social expression for video fans, the fact is that video consumption on the Internet has skyrocketed in the last year. There are even many networks that have introduced zaps of videos that only circulate on the Internet into their programming.

And since watching a hundred videos takes time, Gawker.Tv has edited a curious summary video that in less than three minutes reviews the hundred pieces from which not even the most knowledgeable audience would have been able to draw a behavioral pattern.

Access al Top 100

Online video, opportunity or threat?

80 percent of Internet users worldwide consume online video online, which should represent more than a threat but an employment opportunity for content generators.

According to the consulting firm E-marketer, 80% of Internet users in the world use the Internet to watch online video, and each of them spends more than 8 hours a day on the Web.

These data are confirmed by the statistics of the Youtube.com site, according to which 20 hours of video per minute are “uploaded” to this site.

For its part, the consulting firm Nielsen Media Research indicated that only in the third quarter of 2009, in the United States there was an increase of one hour in online video consumption, up to an average of 3 hours and 24 minutes per month.

The multimedia digital content industry had a turnover of 477 million dollars during the first half of this year in the United States, where the population is still suffering the impact of the international financial crisis.