'Eva's fish tank', an innovative format that combines TV with social networks in real time

Eva (Alexandra Jiménez), protagonist of the new Telecinco series, interacts in real time with Internet users through Twitter and Facebook during the live broadcast of the episodes. One of the main characteristics of this series, produced in collaboration with Isla Producciones, is the use of open scripts by the actors.

In order to promote the good reception that Eva's fish tank has been registered on Telecinco.es and on the social networks most frequented by teenagers, and with the firm intention of feeding with new content the interest of the youth audience in Telecinco's new fiction bet, the network turns the series into the most interactive on television, thanks to the new use of the social tools of the Internet so that its main characters communicate with the viewers, both during the live broadcast of the episode and after its immediate conclusion.

The main character of the series, Eva (Alexandra Jiménez), interacts in real time with Internet users during the live broadcast of the episodes, commenting on their plots in Twitter y Facebook, where viewers can learn in real time everything that goes through the head of the Unamuno Institute psychologist.

Eva's blog

With the television installments completed, the Telecinco website launched a series of digital meetings since yesterday Sunday through which followers of the series can obtain first-hand information and without intermediaries. Eva, its protagonist, thus immediately makes herself available to viewers so they can interview her and comment with her.

And for those who cannot ask their questions live through the digital meeting, Telecinco.es has also opened a new communication window with its users: “Eva's blog”, a permanent consultation on the web so that all young people and high school students who wish can consult the psychologist with their doubts, conflicts, concerns and reflections.

On the other hand, MSN users have a specific page on their website for Eva's Fishbowl in which a preview of the first five minutes of each of the chapters that will be broadcast that week is offered. The full chapters are available at Telecinco.es for on-demand viewing after its broadcast on Telecinco.

Hook for young audiences

Some teenagers with very recognizable problems in today's society and a committed psychologist with unconventional methods make up the range of characters in Eva's fish tank, an innovative series in its format, daring in its plots and modern in its scripts that Telecinco presented last Sunday in order to connect with the youngest target audience.

Alexandra Jiménez in the role of Eva leads a cast made up of María Ballesteros (sister of the protagonist) and Juan Luppi, Ana del Rey, Marta Martín, Joel Bosqued, Javier Sesmillo, Nacho Aldeguer, Nasser Saleh and Aura Garrido as patients receiving treatment in the consultation, among other actors.

One of the main characteristics of this series, produced in collaboration with Isla Producciones, is the use by the actors of open scripts, a technique applauded by the performers, since it allows them to improvise the dialogues based on a base idea set by the scriptwriters.

Plots based on real cases, which reflect disorders such as school failure, lack of parent-child communication, self-esteem, sexual dysfunctions, maladjustment, intolerance, complexes or bad behavior, among others; characters that represent the universes of adolescence and youth and the facilities of a high school as a recording set along with other natural settings, complete the attractions of the new youth series, which has the advice of a team of psychologists who supervise each fictional case.