Business opportunities for the Andalusian audiovisual industry in Argentina

A total of 18 Andalusian companies in the cultural industries sector have attended this week some conferences and bilateral meetings organized by Extenda to learn about business opportunities in the Argentine market. The studies managed by the Andalusian Agency for Foreign Promotion indicate that there is a demand in Argentina for cultural goods that is maintained over time and where the Spanish presence is also increasingly visible.

A total of 18 Andalusian companies in the cultural industries sector have attended this week a conference on business opportunities in the Argentine market organized by Extenda-Andalusian Agency for Foreign Promotion, an entity dependent on the Ministry of Economy, Innovation and Science, at its headquarters in Seville.

The objective of this seminar, which was complemented by bilateral meetings on June 1, was to publicize the state of the cultural industries sector in Argentina and the business opportunities that arise for Andalusian companies in said market.

The two speakers who reported on the global panorama of the cultural industries in Argentina, in their respective areas of competence in this market, were Mónica Guariglio, national director of Cultural Policy and International Cooperation of the Secretariat of Culture of the Government of the Argentine Nation, and Marisa Bircher, general coordinator of the General Directorate of Foreign Trade and General Directorate of Creative Industries of the Government of the City of Buenos Aires.

The speakers highlighted that music, audiovisual and publishing are the three sectors with the greatest opportunities, due to their profile. to enter the Argentine market. Likewise, they also pointed out that in Argentina topics such as the production of shows, especially flamenco, are very well received. Finally, they pointed out that in Argentina's cultural policies, creative industries are a factor of development, a driving force for society, integrative and that provide quality of life to the population, which is why they are a priority of the state.

Argentina: target market

According to Extenda reports, in Andalusia there is an outstanding business network dedicated exclusively to the cultural field that is made up, for the most part, of small and micro-businesses. The cultural product is by definition, an exchange good, which creates jobs, which has a relatively constant demand and which also has the added value of exporting specific cultural patterns, in this case the Andalusian ones.

Through cultural concepts such as flamenco, the most used in the case of Andalusia, in addition to generating a very significant volume of business, archetypal values ​​of the autonomous community are exported, while placing it on the world map. This example, although exploited, is no longer a clear exponent of how culture can be an important source of income and, in the case of our community, a sector with a broad future.

These conditions applied to the Argentine cultural market and its peculiarities indicate that there is a demand in Argentina for cultural goods that is maintained over time and where the Spanish presence is increasingly visible.

Andalusian exports of cultural industries to the world have grown by 15% in 2009, with the first destination markets being, in this order, Switzerland, Portugal, the United Kingdom, Mexico, France and the United States. Argentina is located as the fourteenth sales market in the community.